All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans,
In this weeks Sports Tech Live podcast we cover the weeks top stories and I sat down with Jamie King of the NFLUK at the SportsPro Media event in London last month. So on the eve of the first game of the new home for NFL in the UK, the new Tottenham Hotspur stadium its only right that this is the first interview that we drop on the podcast.
Let me know what you think and stay tuned for more interviews with the major players in the world of sports over the coming months.
Loads of stories below and a great piece in the long reads section of where VC’s are putting their money in the world of Sports Tech. The TL:DR is that 78% is going to fan engagement!
Have a great sporting weekend.
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ESPN+ will be the new U.S. home for the Bundesliga, Germany’s top domestic soccer league, as the result of a new six-year agreement that will begin in August 2020. The Bundesliga’s current deal is with Fox, but that deal will expire at the end of this season.
Fox scored big with Thursday Night Football during the primetime ratings race, scoring a 3.9 and an 18 share, according to Nielsen overnight ratings for adults 18-49. Current Super Bowl champions, the Philadelphia Eagles took on the Green Bay Packers and came out on top. In second was ABC, scoring a 1.0/5.
Flutter Entertainment Plc is buying The Stars Group Inc. in a $6 billion all-share deal to create the world’s biggest online gaming group and take advantage of opportunities in the U.S. after the Supreme Court legalized sports betting.
Two of the biggest esports organizers in the world, ESL and Dreamhack, announced today that they are entering into a “comprehensive epsort measurement agreement” with Nielsen, the data-tracking firm. “The agreement will further advance research standards in esports and provide greater confidence to…
Pizza Hut’s historic agreement with EA Sports saw it become the first brand to secure naming rights to a virtual football stadium. With esports creating an expanded universe of inventory, SportsPro looks at what it means for the future of sponsorship.
Smartphone maker OPPO is the latest global partner for Riot Games’ League of Legends international competitions.
OPPO will sponsor the game’s World Championship, Mid-Season Invitational, and All-Star Event through 2024.
The OPPO brand will be used to present broadcast content, as well as the MVP award for two of the events.
The Washington Wizards have announced the addition of Zac Ikuma as the team’s Japanese Digital Correspondent, the first role of its kind in the NBA. Ikuma will spearhead the organization’s ongoing efforts to increase the team’s global presence with a specific focus in Japan.
Multi-platform activities using the #HolaLaLigaSantander hashtag received over 16.4 million interactions around the world.
Musicians, influencers and sports stars visited Spain, from Vigo to Mallorca, to attend matches in person and bring fans closer to the action.
| Global Fútbol | The LaLiga Newsletter | Aplicación de acceso a las distintas newsletters de LaLiga…
The 2019 FIBA World Cup has been announced as the biggest ever after reaching more than three billion people across the world. FIBA teamed up with over 70 broadcast partners to deliver coverage in 190 territories, resulting in a total cumulative average TV audience increase of over 80% compared to
Noom, the world’s leading behavior change company, today announced it has received an investment from Serena Ventures to help fund the company’s continued growth. In addition to capital, Noom will have access to the firm’s expansive network and growing list of portfolio companies. Noom’s clinically-proven
As the new NHL season kicks off, the league’s Chief Marketing Officer is helping them explore new technology for fan experience while tapping into a new generation of fans through their Power Players Council.
After setting then canceling “transition meetings” today amid reports of substantial layoffs, Sports Illustrated management rescheduled the two meetings and finally went through with them just before the end of the day. This was despite a last-minute public plea from employees to nix a deal with TheMaven, a seedy platform that would replace a number of SI staffers with contract work.
TikTok has grown past Instagram in India, is what Facebook CEO Mark Zuckerberg said as part of an internal question and answer sessions, for which audio recordings and a full transcript have leaked online
Longtime Nets and Barclays Center exec BRETT YORMARK has resurfaced as President of Business Operations & Strategy for Roc Nation and co-CEO of Roc Nation Unified, a new division. His first day on the new job will be tomorrow. Roc Nation Unified will offer marketing, branding, sponsorship, communications and philanthropic services to athletes and musicians, along with venues, brands and sports properties.
Jeezy is becoming the latest music mogul to expand his portfolio by getting into the sports agent world. Per Yahoo Sports’ Chris Haynes , the hip-hop artist is launching the Sports 99 agency that will represent NBA and NFL players…