All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech fans,
Another bumper week as the NFL returns with an 18% increase in viewing figures over the season opener last season.
There are a slew of announcements in relation to American Football including streaming, gambling and partnership news.
There is a ton of stories below on the usual topics.
The podcast will return next Monday.
I will be at the SportsPro Fan Engagement conference in Spurs new stadium in London next week. I can’t wait for the event and to speak with the amazing speakers they have but as a Spurs fan I can’t wait to take my first glimpse of the new stadium.
I will hopefully have a number of guests interviewed for upcoming podcasts so make sure you subscribe to the podcast on Spotify, Apple Podcasts or Google Podcasts
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Discovery has agreed a distribution deal to make its Eurosport Player over-the-top (OTT) service available via Amazon’s range of streaming products. Subscribers to the pan-European broadcaster’s platform, who pay between €39.99 (US$44.15) and €69.99 (US$77.
The National Women’s Hockey League has signed a three-year exclusive live-streaming partnership with Twitch. The deal will bring all of the NWHL’s games and programming to the platform, which will be available for free globally on any device that can access Twitch.
Over the last couple of years, we’ve seen more and more major tech companies step into sports streaming, from Facebook and Twitch to Twitter and Amazon. Yandex has just landed a major deal on that front, as it will stream every NHL game for free in Russia for the next several years.
Last night’s low-scoring game between the Green Bay Packers and the Chicago Bears may have been a bit of a snooze fest, but still managed to produce a three-year ratings high for NFL kickoff games. The game scored a 15.3 in the overnight metered-market ratings, topping the 13.
When Rupert Murdoch’s Fox Corp launches the FOX Bet sports betting platform on Monday, it will do what no other major media company has done in North America: become the face of a sports gambling platform.
Unlike other professional leagues, the N.F.L. isn’t expecting a big bump from legalized gambling despite projections. The N.F.L.’s centennial season begins Thursday, an anniversary the league has already begun celebrating.
Nintendo has announced it will be the next lead partner for Digital Schoolhouse, a not-for-profit programme designed to increase games-based education in UK schools. It will also hold a Super Smash Bros. Ultimate esports tournament across some 60 schools and colleges, it said on Wednesday.
Top-flight German soccer side Schalke have announced a long-term partnership with Interstuhl-owned office chair brand Backforce covering their esports team. The deal will see Backforce become the sleeve sponsor of FC Schalke 04 Esports through June 2022.
Jason Miller, senior vice president and head of sports properties at talent representation and marketing agency Excel Sports Management, similarly placed a $20 million to $30 million estimation for top teams, saying he wouldn’t be surprised if the Cowboys or Patriots earned as much as $50 million
Evans Nguyen flits inside a giant glass box, hitting a tennis ball against a digital backboard with a moving target on it. The clock is ticking as he scrambles to bank the ball off the wall as many times as he can.
The Broncos might not know their future owner, but they now have clarity with one major unsettled piece of business. The team on Wednesday announced a 21-year agreement with Denver-based Empower Retirement as a naming rights partner for their stadium, now called Empower Field at Mile High.
The FA has announced a new partnership with Deliveroo to become an official partner of England’s national football teams, as well as the Emirates FA Cup. The deal will see the UK-based food delivery app become England’s first sleeve sponsor - with it's logo to appear on the training kits of the senior men’s and women’s teams, starting with the upcoming men’s fixtures against
Sponsorship in sports is a $60B+ industry globally. Lucrative personal endorsement contracts covering sectors such as sportswear, beverages, automobiles, financial services, technology, electronics companies and fashion have become a significant revenue stream for the world’s top athletes.
German soccer giants Bayern Munich have announced annual revenues of €750.4 million (US$821.4 million) for 2018/19, an increase of more than 14 per cent on the previous year. That increase in takings has also boosted the Bundesliga champions’ profits on the 2017/18 filing, totalling €75.
Technology has brought a new level of professionalism to sports and represents an excellent marketing opportunity for the big names in the tech world as well. Of course, any association always carries risks.
As you may have heard, the NFL season begins Thursday night, and Yahoo Sports has a three-pronged strategy in order to grow their product within that space, as its general manager Geoff Reiss laid out at the company’s Manhattan offices not far from the in-house espresso bar.