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Sports Tech - Issue #29

Hey Sports Tech Fans, An absolute bumper week this week in the world of sports tech. The rest of the
Issue #29  •  August 16  •  view online
Sports Tech Live
Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans,
An absolute bumper week this week in the world of sports tech. The rest of the world might be on holidays for the month of August but sports moves into its own at this time of year, with multiple sports and leagues starting their new seasons.
Last week we had the likes of the Premier League kicking off their new season, this week we have La Liga kicking off their weekend and for the first time in a decade Messi wont be starting the new season. With the move of Ronaldo to Juventus last year it will be even more surreal to see the weekends highlights with Messi also not featuring.
Longer podcast this week as I tried a different approach in introducing the headlines from all the topics covered below. Let me know what you think by replying to this email.
Join our growing (slowly) Reddit community here
Have a great sporting weekend!

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Sports Tech Live #2, an episode from Will Martin on Spotify

The Man Who Beat the NCAA, an episode from Gimlet on Spotify

Streaming Wars
LaLiga Keeping U.S. Media Rights With beIN Sports Through 2024
LaLiga is currently in the last year of its existing deal with beIN, a partnership that dates back to 2012 and was renewed in 2015.
Disney names former Sky CMO to lead OTT service in Europe | News | IBC

Sky New Zealand splashes US$40m on RugbyPass buyout - SportsPro Media

NBC Sports and AEG create Premier League ‘Pub Pass’ streaming platform - SportsPro Media

NBC/AEG Pub Pass is an unusual combination of a broadcaster marketing streaming content to bars; will others follow?

Atlanta Falcons to live stream pre-season games on new app - SportsPro Media

Dodgers games on YouTube give fans what Charter, DirecTV won't - Los Angeles Times

Rovell: Redskins, NBC Sports Get NFL’S Approval for First Predictive-Gaming Live TV Broadcast | The Action Network
Check out Darren Rovell’s story about how the Washington Redskins and NBC Sports are partnering for the NFL’s first interactive, predictive-gaming live television presentation and what it says about the league’s stance on gambling.
Major League Baseball and FanDuel strike sports betting deal

‘Mad Money’ host Jim Cramer to launch NFL fantasy subscription service

NFL Takes First Major Gambling Step With Sportradar Data Deal - Bloomberg

Chelsea, Liverpool and Spurs sponsor 1xBet suspends UK operations over probe - SportsPro Media

Russell Wilson’s startup Tally powers new real-time predictions game for L.A. Rams, Seahawks’ big rival – GeekWire

Gambling, Africa’s new child plague | News | The Sunday Times

Moore: The NBA Is Exploring Moving Starting Lineup Announcements Earlier | The Action Network

FaZe Clan receives investment from Offset - Esports Insider
North American organisation FaZe Clan has added Kiari Kendrell Cephus, better known as rapper Offset, to its ownership group.

Celtic enter Call Of Duty esports championship team - SportsPro Media

Stan Kroenke’s League of Legends franchise deal collapses - SportsPro Media

Update: Twitch CEO Apologizes to Ninja for Promoting 'Porn Account' on His Old Page - IGN

Once dominant, Amazon-owned gaming platform Twitch has more competition and more problems - Digiday

ESPN postpones X Games Apex tournament broadcast after mass shootings - CNET

Twitter Data Shows Major Increase in Gaming Engagement on Platform (Exclusive) | Hollywood Reporter

The Pursuit of the Elusive Umpire Perfect Game - The Ringer

The New Rules of Fight Club: You Talk About All the Tech Being Used at the UFC Performance Institute

Data Analytics
The Changing NHL: Analytics continue to gain foothold on the ice |

Seattle Sounders: Russell Wilson, Ciara and Macklemore join MLS side's ownership - BBC Sport
Super Bowl winner Russell Wilson and musicians Ciara and Macklemore join the ownership group of Major League Soccer side Seattle Sounders
Fantasy football startup Sleeper nabs VC funding to take on ESPN – TechCrunch

Behind the Numbers: Analyzing Joseph Tsai's Proposal to Own the Brooklyn Nets

BlackRock becomes Authentic Brands' largest shareholder with $875 million stake - Reuters

Curv Health raises $1.5 million seed round for AI-powered insights platform | BetaKit

Foot Locker is opening more massive 'Power' stores across US—and it's teaming with Nike to do it

Nike’s first shoe subscription, two years in the making, is here

NFL, DirecTV Face Revived Antitrust Suit Over Telecasts of Out-of-Market Games | Hollywood Reporter

Behind the scenes at the ACC Network, women are running the show

NBA Sets Earlier Start Times for TV Doubleheaders – Variety

Sources -- HBO, 4 schools discussing access show

World Surf League in Rolling Stone content collaboration - SportsPro Media

Roc Nation to lead NFL entertainment endeavors
As part of a new partnership, Roc Nation will advise on the selection of artists for NFL tentpole events, including the Super Bowl, as well as play a key role in the production and promotion of new music.
Raheem Sterling's $120 million Air Jordan deal would elevate him above Zion Williamson's earnings with the iconic shoe brand

Soccer jerseys are prime real estate for advertisers and sponsors - Axios

GameOn, Set, Match: ATP Media Partners with Content Engagement Platform GameOn to Serve Tennis Fans All the Action in Chat

The NBA and Disney deepen ties with new ‘NBA Experience’ | AdAge

DAZN Canada And Adidas Kick Off A New Era Of Premier League Coverage With Advertising Partnership

Snap announces Spectacles 3 with an updated design and a second HD camera - The Verge
Snap today announced Spectacles 3, a redesigned version of its augmented reality sunglasses with a sleek new design and an added HD camera to create depth perception. The glasses, which the company has positioned as a limited release, represent Snap’s latest effort to build a new computing platform centered on the face. They will go on sale on in November for $380.
Spark Sport taps TVNZ’s AR tech for Rugby World Cup production - SportsPro Media

Place Your Bets: Google Will Finally Lift Its Ban on Fantasy Sports Ads – Adweek
The change will roll out in select states later this month.
NFL Ad Market 2019: CBS Expects "Vibrant" Year | Hollywood Reporter

How #womeninsports are changing the game for marketers | AdAge

Mets Playoff Push Means Advertisers Pay Double on Team-Owned SNY - Bloomberg

Best of the Rest
Twitter tests letting users follow topics in the same way they follow accounts - The Verge
It’s a new way to explore interests on Twitter. It could make it easier for new users to find value in tweets.
Auburn Fans Want Something New, but Not a New Logo

Baseball's future: Declining attendance – and shrinking stadiums to match

Ohio State comes up with THE dumbest idea in college athletics

Andrew Hawkins' post-NFL career in sports media |

The world is chaos. Escape rooms make sense.

Allbirds, known for its wool sneakers, is getting into the apparel business

Barstool Sports Founder Threatens to Fire Employees Engaged in Unionizing, Which Is Against the Law

It's official. Watching soccer can be good for your health

Kids aren't playing enough sports. The culprit? Cost

Long Read Suggestion
‘We have a test and learn philosophy’: The NBA’s Amy Brooks talks tech, jersey patches and inclusion - SportsPro Media

Op-ed: Rich Paul on the NCAA’s new restrictions for player-agents – The Athletic

Videos of the Week
Shot Callers: Don White, CEO, Satisfi Labs
Shot Callers: Don White, CEO, Satisfi Labs
The Dark Side of the Video Game Industry | Patriot Act with Hasan Minhaj | Netflix
The Dark Side of the Video Game Industry | Patriot Act with Hasan Minhaj | Netflix

Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
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