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Sports Tech - Issue #25

Hi Sports Tech Fans, Thanks to those who have taken the 3 minutes to submit your feedback and opinion
Issue #25  •  July 19  •  view online
Sports Tech Live
Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hi Sports Tech Fans,
Thanks to those who have taken the 3 minutes to submit your feedback and opinions on the future of this community and how we can make it better. To share some data so far, 100% are in favour of a podcast being produced to complement this newsletter. Do you agree or disagree? Please share your thoughts on this and other topics here:
In the news this week we have a great piece from GumGum Sports who studied the illegal streaming of Premier League games and the £1 million per game that is uncaptured in sponsorship value. So despite being illegally streamed, the sponsors are getting more eyeballs on their ads without having to pay for it.
I think this becomes a bigger and bigger issue with the move to streaming services. There will likely be multiple services all carrying different sports or different games from the same sports which is putting pressure on fans wallets, after the past decade of being priced out of attending actual games.
In related news, here in Ireland a judge has ruled in favour of the Premier League to force the ISP’s to crack down on illegal streaming. The order compels all of the major internet providers to crack down on the growing trend and it is the first type of order being granted in Ireland.
A new trend that I wanted to focus on this week is podcasting and in particular sports teams producing their own. Podcasting has been around for decades, but it has seen a resurgence in the last 5 or so years. This week we have stories about ESPN growing 10% year on year for their podcasts as well as the launch of a new daily podcast in October.
There is also a great article on the Philadelphia Eagles own podcast strategy which has seen them go from one team podcast 5 years ago, to six last season and will launch 3 more next season. Their podcasts brought in 2 million streams last season which is a huge return for a relatively small investment, which is offset by corporate sponsors and an increase in the fan data that is collected.
One of the keys to their success is getting player buy-in which gives it a more authentic feel. When the team is controlling the content it becomes a lot easier to open up as the club will have editorial control over the content that is published. Part of the reason player and executive interviews are so boring when main stream media interview them, is that those interviewed are scared of what they might say might be edited in such a way or taken out of context to make them look bad.
The podcasts cover different topics, one covers what the players eat and features interviews with club chefs, nutritionists and players. Another covers the 86 year history of the franchise which educates new and old fans alike of the deep history of the team. While another features analysis and interviews with players, executives and backroom staff.
This is part of the future for sports teams around the world. They already have the hardware and software needed, they already have the interesting guests and stories and have growing fan bases on a global scale that are crying out for content like this. It not only delivers world class content to the fans but it is monetizable in multiple ways.
Loads more stories below on the usual topics like eSports, gambling, Crypto, AR, streaming, 5G. There is also a number of stories after the record breaking mens tennis final at Wimbledon.
With the British Open starting this weekend, the video of the week is about golf and why it is almost impossible to hit a drive over 450 yards. It is the bottom story below.

Have a great sporting weekend.


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A first-of-its-kind study has found that worldwide illegal streaming of the English Premier League (EPL) delivers £1M in uncaptured sponsorship media

Court orders block on illegal streaming of English football matches

NBA and NFL commissioners tell how they're turning to technology to draw in fans

STATS and Perform completed regulatory and closing requirements to officially combine and create a sports company in artificial intelligence (AI) and …

Eagles Take Flight With Podcasting Strategy - Front Office Sports

ESPN Announces New Podcast "The ESPN Daily" to Debut in October

Sources: NFL at odds with AT&T over future of Sunday Ticket – The Athletic

Wimbledon wants to monetize its archived content in digital push - Digiday

Serena Williams, Mark Cuban invest $3 million in Mahmee, a digital support network for new moms – TechCrunch

The All England Club announced a deal with music app TikTok as another Wimbledon fortnight drew to a rather progressive close

Cleveland Cavaliers Partner With Cryptocurrency Firm UnitedCoin

New York casino takes first legal sports bets since lift on ban

It's Official: New Hampshire Latest State to Legalize Sports Betting

EA slides after losing licensing rights to Cristiano Ronaldo's team Juventus for FIFA 20

Riot Games' Collegiate Esports Body Aims to Foster Inclusion

Twitch continues to dominate live streaming with its second-biggest quarter to date – TechCrunch

The latest company information, including net asset values, performance, holding & sectors weighting, changes in voting rights, and directors and dealings.   •   Share

Amazon Scores German Football Docu-Series ‘Inside Borussia Dortmund’ – Deadline

Secret brand deodorant donates $529,000 to US women's soccer team to help close pay gap

NBA delivers world-first 5G smartphone live game broadcast - SportsPro Media

Barstool Sports Sued Over Famous Sad Roger Goodell Image

Most-watched sports telecasts of 2019, so far - Sports Media Watch

NBC and MSG Use Strategy and Storytelling To Keep Viewers Engaged

Pilgrim Media Group, a Lionsgate company, and the World Surf League’s newly established studio arm, WSL Studios, have teamed up for a landmark co-development deal to produce surf-centric sport and lifestyle content.   •   Share

Realscreen » Archive » Yahoo! Sports launches NFL-focused “Play It Forward” from Bright Bay Creative

Offset, DJ Khaled, Russell Westbrook, and the brave new world of celebrity digital avatars

Youth Appeal Is a Bigger NFL Business Concern Than Protests or Concussions

The story behind Giannis Antetokounmpo’s first Nike signature sneaker — The Undefeated

NFL Teams Will Have Access to New Ticketing Data for 2019 Season

Peyton Manning Tops List of Most-Loved Sports Media Personalities

Fox Sees Primetime, Sports Ad Gains As TV Upfront Wraps – Variety

Florida State football fans may be shut out of 2 games on TV with ACC Network deal in limbo

British Open 2019 tech check: Tracing game improvement for the world's best players

LeBron James’s Agent, Rich Paul, Starts a Sports Division at a Hollywood Firm - The New York Times

Meet Jeron Smith, the Man in Charge of Building Stephen Curry’s Media Empire

NBA uses Summer League to retain year-round relevance and extend its global footprint | SportBusiness

Bayern Munich and Roma are not the only clubs gaining fans online – as Berwick, Motherwell and Celtic showed last season

WPP set to decline Disney media review except in Asia

EA Sports Confirm Partnership With Liverpool FC to Become Club's Official Video Game Partner | 90min

Die-Hard Mets (and Rockets and Bears) Fans Are Going Extinct

EA Becomes Liverpool Simulation Partner, WTT Adds Streaming and Betting Deals

Young Reds can play as favourite LFC heroes on Roblox - Liverpool FC

Why It’s Almost Impossible to Drive a Golf Ball 450 Yards (ft. Dustin Johnson) | WIRED

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