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Sports Tech - Issue #23

Hey Sports Tech Fans, I hope all the American members had a great 4th of July and that our Canadian
Issue #23  •  July 5  •  view online
Sports Tech Live
Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans,
I hope all the American members had a great 4th of July and that our Canadian members had a great Canada day on the 1st!
As I mentioned last week, July will be our feedback month. So without further a do here is the link to the feedback/input form
It would be great to hear from all of you as we are now 400 member and are growing 20% a month. We are at a critical point where we are big enough to get some great feedback but agile enough to incorporate your thoughts and opinions to make this a real community where we all benefit and can contribute to the emerging and rapidly growing Sports Tech scene.
The form should take 5-10 mins to complete so I would be forever grateful if you could take the time to give me feedback as I have spent a lot of hours building the community over the past 6 months.

This week there was a raft of betting news emanating from the US. Its no surprise as its been a main trend for the last 12 or so months. But its interesting to see the partnerships evolving, the deals been done.
New Jersey is now the US capital of sports betting which wont go down well in Vegas but it shows what a state can do to provide the right framework and legislation to allow the gaming industry boom.
In streaming news, Arsenal and Liverpool have signed deals with Premier Sports and Bleacher Report for live rights and streaming rights for their upcoming preseason tours.
It might not be ground breaking news as the games are more or less just showcases and training sessions to get players back up to speed for an exciting 2019/2020 Premier League season but for me it shows the huge future potential for sports clubs to own their own rights and to monetize their own rights moving forward.
Liverpool’s deal is particularly interesting, with its partnership with Bleacher Report and its parent company Turner Sports, they get access to its full marketing and activation teams for its 3 game tour of the US. This will give them a traditional broadcast to 90 million US homes as well as live streaming on B/R to the millennial market in the US. This is coupled with the games being broadcast on their own Liverpool FC TV, which allows fans around the world to watch the TV broadcast level games with studio analysis.
The Grabyo conference coincided with the launch of their Video trends report 2019 is a fascinating report and well worth a read.
In Irish sports tech news, blood analysis company Orecco, has signed a deal with NBA team Atlanta Hawks. The deal will help with their sports science team to help players recover faster from injuries, to understand the performance of players on a micro level through their AI assisted blood analysis tools which highlight biomarkers that can improve performance or catch an issue before it becomes a bigger issue.
The podcast of the week is from Sports Geeks, where they talk with Rob Mills from Gemba and discuss sports and sponsorship, China’s influence on sports over the next 10 years, the changing nature of broadcast and the deals and how eSports ic changing the game and how brands can engage with the sport.
Plenty of other stories below.
Have a great weekend,

PS here is the feedback form again :)

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Sports Tech

DraftKings Launches Flash Bet For More Instantaneous Live Wagering Experience

Move Over, Nevada: New Jersey Is the Sports Betting Capital of the Country - The New York Times

Amazon, after big hire, experimenting with sports media strategy: interview - Reuters

Minnesota Vikings owners invest in Call of Duty franchise - SportsPro Media

Arsenal pen Premier Sports pre-season TV rights deal - SportsPro Media

B/R Live Nabs Streaming Rights of Liverpool FC’s Preseason Tour

Orreco signs ‘significant’ multi-year deal with NBA side Atlanta Hawks

IMG closes in on epochal rights deal with ATP World Tour - Sports Business News

The Grabyo Global Video Trends Report is here!

Technology is changing sports consumption but it's worth remembering why: At Large - SportsPro Media

Why engaging future generations of sport fans is about more than the free-to-air TV debate - SportsPro Media

Bundesliga fans get better connection in DFL’s 5G Vodafone deal - SportsPro Media

Planet Fitness Celebrates Members Who Pay for Its Product But Don’t Use It

Tour de France announce Chinese live streaming deal - SportsPro Media

F1 Austrian GP 2019: Verstappen made to wait as Ferrari miss out on track but top sponsorship charts - SportsPro Media

Inside the Cricket World Cup broadcast operation - SportsPro Media

Inter Milan tap Lenovo for data-led partnership - SportsPro Media

Alipay commits US$145m to women’s soccer in China - SportsPro Media

AT&T Might Unload Regional Sports Networks to Reduce Debt

Blackbird Generates Live Video Clipping, Publishing of Global Rapid Rugby Highlights for Corrivium

Manchester United collaborate with Konami on PES 2020 - SportsPro Media

VSiN Partners With MSG Networks to Bring Sports Betting and Entertainment Content to New York Area - MarketWatch

Gamechanger? DraftKings Appears Close To Buying Online Gambling Company SBTech

PointsBet Announces 20-Year Partnership with Iconic Hawthorne Race Course as Legalized Sports Betting Comes to Illinois

USWNT Analyzes England's Data Ahead of World Cup Semifinal

Chris Geiler Believes Data Can Save Lives in Skydiving

VICIS Launches ULTIM® Soft Headgear for Flag, 7v7 Football

Gemba's Rob Mills about fan research, broadcast and sports sponsorship valuation

Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
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