Hey Sports Tech Fans,
I hope all the American members had a great 4th of July and that our Canadian members had a great Canada day on the 1st!
As I mentioned last week, July will be our feedback month. So without further a do here is the link to the feedback/input form
It would be great to hear from all of you as we are now 400 member and are growing 20% a month. We are at a critical point where we are big enough to get some great feedback but agile enough to incorporate your thoughts and opinions to make this a real community where we all benefit and can contribute to the emerging and rapidly growing Sports Tech scene.
The form should take 5-10 mins to complete so I would be forever grateful if you could take the time to give me feedback as I have spent a lot of hours building the community over the past 6 months.
This week there was a raft of betting news emanating from the US. Its no surprise as its been a main trend for the last 12 or so months. But its interesting to see the partnerships evolving, the deals been done.
New Jersey is now the US capital of sports betting which wont go down well in Vegas but it shows what a state can do to provide the right framework and legislation to allow the gaming industry boom.
In streaming news, Arsenal and Liverpool have signed deals with Premier Sports and Bleacher Report for live rights and streaming rights for their upcoming preseason tours.
It might not be ground breaking news as the games are more or less just showcases and training sessions to get players back up to speed for an exciting 2019/2020 Premier League season but for me it shows the huge future potential for sports clubs to own their own rights and to monetize their own rights moving forward.
Liverpool’s deal is particularly interesting, with its partnership with Bleacher Report and its parent company Turner Sports, they get access to its full marketing and activation teams for its 3 game tour of the US. This will give them a traditional broadcast to 90 million US homes as well as live streaming on B/R to the millennial market in the US. This is coupled with the games being broadcast on their own Liverpool FC TV, which allows fans around the world to watch the TV broadcast level games with studio analysis.
The Grabyo conference coincided with the launch of their Video trends report 2019 is a fascinating report and well worth a read.
In Irish sports tech news, blood analysis company Orecco, has signed a deal with NBA team Atlanta Hawks. The deal will help with their sports science team to help players recover faster from injuries, to understand the performance of players on a micro level through their AI assisted blood analysis tools which highlight biomarkers that can improve performance or catch an issue before it becomes a bigger issue.
The podcast of the week is from Sports Geeks, where they talk with Rob Mills from Gemba and discuss sports and sponsorship, China’s influence on sports over the next 10 years, the changing nature of broadcast and the deals and how eSports ic changing the game and how brands can engage with the sport.
Plenty of other stories below.
Have a great weekend,
PS here is the feedback form again :)