Hi Sports Tech fans!
It’s the eve of the Champions League final and all roads lead to Madrid. The city is heaving with football fans from both Tottenham Hotspur and Liverpool as well as fans of other teams who just love all things football.
The city has been taken over by the Champions League and its sponsors. Activation’s from MasterCard and Nissan are good examples of activations done right.
MasterCard gets fans to sign up with their details, which are then stored on a NFC enabled card, which the fan then uses when its their turn to showcase their skills in front of a HD camera attached to a robotic camera and the video is sent to the users email. My first attempt was embarrassing but my second attempt was much better, but the short 3 second video missed my best skills, but the fact I shared it with friends and now you here is proof that it works as it puts the fan at the centre of the activation.
Nissan are giving away two tickets to the final for the person with the top score in their 360 degree football cage. The fan enters the cage and is fed balls that they have to control and shoot at targets which light up. It is similar to the football training technology used at clubs like Borussia Dortmund. I have yet to try my luck at this but I have 550 points to beat. The leaderboard is another nice touch that brings the competitive spirit of football to a fan activation.
Also in Madrid, I attended the Football Innovation Forum as part of the World Football Summit. It was a great event with 150 people from the world of football and 4 great panels.
The video of the week (the bottom story) is the panel on the future of Monetization in Football. The panel had the likes of La Liga, MediaPro, Movistar as well as Stephen Duval of 23 Capital (Liverpool fan) and Chris Dougan (Spurs fan) and they gave great insight into monetization, how it will change from their own unique perspectives. You can also find the other talks from the day on the WFS Facebook page.
Enjoy the Champions League final, I’ll have everything crossed hoping for a Tottenham win and that I somehow find a ticket :)