View profile

Sports Tech - Issue #18

Hi Sports Tech fans! It's the eve of the Champions League final and all roads lead to Madrid. The cit
Issue #18  •  May 31  •  View online  •  Suggest a link to us
Sports Tech Live
Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hi Sports Tech fans!
It’s the eve of the Champions League final and all roads lead to Madrid. The city is heaving with football fans from both Tottenham Hotspur and Liverpool as well as fans of other teams who just love all things football.
The city has been taken over by the Champions League and its sponsors. Activation’s from MasterCard and Nissan are good examples of activations done right.
MasterCard gets fans to sign up with their details, which are then stored on a NFC enabled card, which the fan then uses when its their turn to showcase their skills in front of a HD camera attached to a robotic camera and the video is sent to the users email. My first attempt was embarrassing but my second attempt was much better, but the short 3 second video missed my best skills, but the fact I shared it with friends and now you here is proof that it works as it puts the fan at the centre of the activation.
Nissan are giving away two tickets to the final for the person with the top score in their 360 degree football cage. The fan enters the cage and is fed balls that they have to control and shoot at targets which light up. It is similar to the football training technology used at clubs like Borussia Dortmund. I have yet to try my luck at this but I have 550 points to beat. The leaderboard is another nice touch that brings the competitive spirit of football to a fan activation.
Also in Madrid, I attended the Football Innovation Forum as part of the World Football Summit. It was a great event with 150 people from the world of football and 4 great panels.
The video of the week (the bottom story) is the panel on the future of Monetization in Football. The panel had the likes of La Liga, MediaPro, Movistar as well as Stephen Duval of 23 Capital (Liverpool fan) and Chris Dougan (Spurs fan) and they gave great insight into monetization, how it will change from their own unique perspectives. You can also find the other talks from the day on the WFS Facebook page.
Enjoy the Champions League final, I’ll have everything crossed hoping for a Tottenham win and that I somehow find a ticket :)

Combat stress from overwork

In the time of Corona, remote workers put in a reported 2 hours overtime every single day. That kind of stress calls for long-term action. Support your mind and body from the inside out by optimizing your nutrition. Noom is a tech-based app that uses AI, live coaches, and behavioral psychology to get you feeling good and energetic again. Click here to get the free trial.

Start networking at TechCrunch Disrupt now

TechCrunch DisruptTechCrunch Disrupt 2020 is just a few weeks away but we've already opened up our CrunchMatch networking platform for attendees to be able to meet one another in advance of the big event. Not only will it help narrow down the people you want to meet with, we'll even have some speed networking happy hour sessions so you can meet people on the fly! Register for Disrupt today and save $100 with code TECHSTARS15.
Weeks after announcing the launch of its ShoppableTV platform, NBC Sports is letting French Open viewers buy items from the Lacoste X Djokovic Collection via their TVs and smartphones.

Shady Numbers And Bad Business: Inside The Esports Bubble

'We’ve just gotten smarter': Why ESPN is rolling out more Snapchat shows - Digiday

U.S. Women’s Soccer Players to Launch Business - WSJ

Hurricanes revamped social media team part of a magical 2019 season ::

XFL wants to score bankrupt football league’s assets stored in San Antonio warehouse -

Raptors president Masai Ujiri got Toronto on the verge of NBA Finals while also focusing on Africa — The Undefeated

FuboTV And FanDuel Form Partnership In New Jersey In New Wagering Milestone – Deadline

NFL tweaks several television rules for 2019, including elimination of single-headers

The NHL is bringing its Facebook Live show 'Stanley Cup Live' to Twitter - Digiday

Adidas reduces focus on short-term metrics as it looks to protect brand health

Twitter Users Are Taking the Pitch Ahead of FIFA Women’s World Cup France 2019 – Adweek

Should College Athletes Be Able to Sign Endorsement Deals? California Senate Votes on Bill

European Tour players are teeing off in a beer tent at this week's Made in Denmark

Former Arsenal manager Wenger invests in Israeli startup PlayerMaker | The Times of Israel

DAZN picks up MLS rights in multiple markets | SportBusiness Media

La Liga renews with EA Sports for five more years - SportsPro Media

NextVR and NBA to Feature 2019 NBA Finals in VR

NHL chatbot showing in-game Stanley Cup highlights - SportsPro Media

Better Collective acquires RotoGrinders, plans “largest US sports betting affiliate”

“The Bane of My Existence”: U.K. Sportswriting’s Access Crisis - The Ringer

Warriors, Kaiser have a name for area around Chase Center: ‘Thrive City’ -

How the Rockies Use Visual Storytelling to Produce a 160-Page Magazine & Win Social Feeds

Sports Illustrated's future is in brand licensing, but its editors won't be involved - Digiday

ESPN Boss Says It’s ‘All Hands on Deck’ to Find Younger Audience - Bloomberg

Mark Wahlberg, Peter Berg And DAZN Set Production Partnership, ’40 Days’ Outing – Deadline

SugarHouse becomes first Pennsylvania casino to launch internet sports betting

SoFi Close to Putting Its Name on LA Football Stadium - Bloomberg

NBC Sports Brings New Production Innovations to Inaugural Premier League Lacrosse Season

Gamers Fight for Rights as Billion-Dollar Esports Market Matures - Bloomberg

NFL Relaxes Policy on Alcohol Sponsorships

'Nothing beats an all-English final': YouTube, the Champions League, and the power of streaming - SportsPro Media

Facebook, Twitter, and YouTube stream NBA Finals in India - SportsPro Media

ICC Cricket World Cup 2019 commercial preview: Every team, every sponsor, every broadcaster - SportsPro Media

‘With OTT there is no better time to be doing this’: Why the PFL is betting big on DTC - SportsPro Media

Toronto, Ottowa and Anfield... Super League’s plans for global growth - SportsPro Media

Under Armour converts body energy to light at new pop-up activation | AdAge

Facebook and Instagram Unveiled Their Lineups for the NBA Finals – Adweek

Peloton Hires Jennifer Cotter, Kevin Chorlins to Lead Content Team – Variety

Why The North Face manipulating Wikipedia confirms our darkest fears of advertising

World Football Summit - FIF 19 - Future Monetization in Football | Facebook

How Global Insurance Brand MetLife is Partnering with Startups to Power Innovation in Financial Wellness

Join MetLife’s innovation office, Techstars and financial wellness startup, Zogo Finance on August 18 at 12pm ET for an online Ask Me Anything to learn what successful startup engagement really looks like. MetLife’s Chief Innovation Officer John Geyer, and VP of Innovation Terrance Luciani will share how they are teaming up with startups to drive new value across their business and are developing multiple POCs and pilots. Save your spot!
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
Did you see something you think we should include in our newsletter?
Suggest a link
Copyright © 2020 Techstars, All rights reserved.
You are receiving this email because you opted-in on one of our websites.
Our mailing address is:
1050 Walnut St #202
Boulder, CO 80302
If you were forwarded this newsletter and you like it, you can subscribe here.
If you don’t want these updates anymore, please unsubscribe here.
This newsletter is carefully curated with Revue