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Sports Tech - Issue #16

Hey Sports Tech Fans! It seems like every week has similar news stories with streaming, betting and
Issue #16  •  May 17  •  view online
Sports Tech Live
Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans!
It seems like every week has similar news stories with streaming, betting and eSports dominating the trends of 2019. The Drum has the top 5 Sports Marketing Trends below, will the trends we have seen match up over there?
Smart Scarves have been launched in La Liga, with Real Sociedad allowing fans ticketless entry among other things.
The podcast of the week is from Bloomberg where they discuss the NBA draft and Fox & ESPN plans to integrate gambling into their TV broadcasts. It is the last story below.
Find the other stories of the week below.
Have a great weekend
Is this Real Sociedad scarf the future of football?

UFC targets Chinese market with Weibo partnership - SportsPro Media

Overwatch League signs Upper Deck trading card deal - SportsPro Media

ESPN-themed studio to open on Las Vegas Strip in 2020

West Ham tap MuchBetter as digital payments partner - SportsPro Media

Introducing Firstbeat Sports Sensor and Live app: Bringing focus and mobility to coaching - Firstbeat

CC Sabathia’s dream retirement: Yankees front office, podcast and no ‘f–king stupid’ suits

Insights: ‘Fortnite’ Is The New Social-Media Platform – Here’s What It Means

The Padres Were at Risk of Losing Twitter Name Forever on Mother's Day

Meek Mill to Produce DAZN Doc About U.K. Boxer Anthony Joshua | Hollywood Reporter

Busch Beer reveals a millennial-themed race car, and (of course) it's millennial pink | AdAge

As the Playoffs Heat Up, the NBA Looks to Profit From Gambling - Bloomberg

Sports streamer fuboTV to expand into ad-supported free streaming, original content – TechCrunch

Discovery Buys Golf Digest From Condé Nast for $30 Million-$35 Million – Variety

Caesars Entertainment, ESPN tie-up for sports betting content - Reuters

Watch a Game, Place a Bet: Sports Media Weighs Role in Betting Markets

NFL Stars J.J., T.J. & Derek Watt To Front ‘Ultimate Tag’ Competition Format, Based On Playground Game, For Fox

Disney to take full control over Hulu, Comcast has option to sell its stake in 5 years

How Vince McMahon’s WWE Seized on TV Disruption to Become a Wall Street Champ

NFL jersey ads feel inevitable, but they'd be complicated |

Bleacher Report going all in on sports gambling

TNT Orders Shaquille O’Neal Docuseries ‘Shaq Life’ – Deadline

Disney and The New York Times show how the media dinosaurs can stay on top

The iconic photo of Kawhi Leonard’s buzzer-beater, explained by the photographer who took it.

'We have an incredible audience advantage': Twitch is expanding its sales team as it seeks bigger deals - Digiday

NCAA makes interesting decision to address moving target of name, image and likeness -

Running with data: Under Armour creates immersive, digital customer experience

ESPN's Creative Chief Talks New Michael Jordan Doc, Rethinking 'Get Up' and Negotiating League Pressures | Hollywood Reporter

AEW Poised to Be ‘Sports-Centric Alternative’ to WWE With WarnerMedia TV Deal

While fans have increasingly embraced tickets they can redeem on their phones, the technology has always been a headache for box offices and venues.

ESPN President Courts a New Generation of Sports Fans - WSJ

5 of the biggest sports marketing trends of 2019 | The Drum

Kevin Durant is investing in high-end audio company Master & Dynamic

NBA No 1 in China ahead of Premier League and Champions League in survey of internet users; CSL not in the top 10 | South China Morning Post

Mobile Is the Market: The Challenges of Betting’s New Frontier

Sports Streaming Service DAZN Now Has More Than 4 Million Subscribers Worldwide – The Streamable

How the Rabil Brothers Bet Big on a New Business Model and Built the Premier Lacrosse League

Big tech and pro sports converge in Silicon Valley during NBA Playoffs, offering a preview for Seattle – GeekWire

Jack in the Box embraces eSports with animated series featuring Dallas Fuel players | The Drum

Casinos May Find Favor as Media Outlets Enter Sports Betting - Bloomberg

Scott Soshnick, Michael Barr and Eben Novy-Williams discuss a host of issues related to the business of sports, including ESPN’s new partnership with casino giant Caesars Entertainment. The Walt Disney Co. unit will build a studio at a Caesars location in Las Vegas and beef up it’s gambling related content. ESPN’s plans differ from that of Murdoch Family-owned Fox Corp., which last week bought an equity stake in a gambling operator and is launching its own gambling platform this fall. Also discu
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