All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans!
It seems like every week has similar news stories with streaming, betting and eSports dominating the trends of 2019. The Drum has the top 5 Sports Marketing Trends below, will the trends we have seen match up over there?
Smart Scarves have been launched in La Liga, with Real Sociedad allowing fans ticketless entry among other things.
The podcast of the week is from Bloomberg where they discuss the NBA draft and Fox & ESPN plans to integrate gambling into their TV broadcasts. It is the last story below.
The football scarf has been a vital part of fans’ match day attire since the early 1900s, not only did it become popular because it can keep you warm on a cold Tuesday night in Stoke, it has helped create unrivalled displays of passion inside football grounds all over the world and helps supporters show
The sports-focused streaming service fuboTV will soon follow the rest of the industry by offering its own free and ad-supported streaming channel, in addition to its paid subscription, sometime later this year. The news was exclusively shared with The Wrap (paywalled) in an interview with fuboTV co-founder and CEO David Gandler. FuboTV confirmed the accuracy […]
Once, big-name sponsorship deals were enough to satisfy sports marketers. But amid a saturation of advertising and proliferation of new channels, fresh opportunities are arising for brands and clubs alike to cultivate deeper relationships with fans.
At yesterday’s Pay TV Show in Denver, Joe Markowski, EVP North America of DAZN , said the service is “on the positive side” of 4 million subscribers around the world. The company is currently available …
REPORTING FROM OAKLAND: A partnership between Google and the Golden State Warriors, on display during the NBA Playoffs, is part of a growing convergence of tech and pro sports in the Bay Area — offering a potential glimpse of what’s to come in Seattle.
Fox Corp. and Walt Disney Co.’s ESPN are entering the world of sports betting – and gaining notice as media companies look at new ways to build viewership in a world of declining pay-TV subscribers. But the real winners may prove to be regional gaming companies.
Scott Soshnick, Michael Barr and Eben Novy-Williams discuss a host of issues related to the business of sports, including ESPN’s new partnership with casino giant Caesars Entertainment. The Walt Disney Co. unit will build a studio at a Caesars location in Las Vegas and beef up it’s gambling related content. ESPN’s plans differ from that of Murdoch Family-owned Fox Corp., which last week bought an equity stake in a gambling operator and is launching its own gambling platform this fall. Also discu