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Sports Tech Live - Issue #56

Hey Sports Tech Fans, It was a busy week at CES for the world of sports tech. It was tiring keeping u
Issue #56  •  January 10  •  view online
Sports Tech Live
Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans,
It was a busy week at CES for the world of sports tech. It was tiring keeping up with all the content and news coming out so I can only imagine being on the ground and walking the miles and miles of showroom floor.
If you were at CES, get in touch as I would love to hear your experience of this year’s show, as sports tech had a big presence this year.
More talks from CES are posted below.
The Quibi keynote was particularly interesting to me. It’s not strictly sports tech but I imagine they will have a lot of sports content on the platform when it launches as sports has such a wide appeal.
Their technology that allows for seamless vertical and horizontal video consumption was exciting to see, so no more black bars!
The interesting part is that content can be different when in each mode, a new camera angle on the action for example. So a standard view of the show in landscape mode and a first person view in vertical mode.
They also announced another $400 million raise so Quibi looks to be doing a lot of things right but time will tell if they will get the adoption they need for a new video platform.
In other content news, it looks like Spotify will continue its push into the podcast world, this time with sports being the focus. It’s only a report but I suspect it’s 100% true. Spotify has made some great acquisitions in the podcast space and sports is a no brainer for getting market share.
With no royalties to pay to the music labels, Spotify has a huge incentive to turn their users into more podcast consumers and help them gain even more market share in the audio streaming wars.
It’s unclear when their sports podcasts will launch and what will actually launch but I would expect them to launch broad focus podcasts ie a NFL podcast, a Premier League podcast etc. The future might see them focusing more on specific teams and more niche sports.
Have a great sporting weekend,
Will

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CES Talks
Quibi Keynote - CES 2020 Livestream

Esports and Technology: An Innovation Game-Changer - CES 2020 Livestream

Sports and Esports: The Future of Fan Engagement - CES 2020 Livestream

How Are Brands Engaging with Esports and Gaming? - CES 2020 Livestream

What’s Next with Data in Esports - CES 2020 Livestream

The State of Sports Analytics - CES 2020 Livestream

Technology that Will Revolutionize Sports - CES 2020 Livestream

Streaming Wars
Report: Amazon’s Liverpool v Everton broadcast pulled in 2m viewers - SportsPro Media

Fox Bets On Streaming Boost for Its Super Bowl Coverage | Hollywood Reporter

Benfica boost fan engagement with historic OTT launch - Insider Sport

FuboTV promises ‘top sports content’ after axing Fox RSNs - SportsPro Media

Liga MX outfit Chivas tap StreamAMG for OTT channel relaunch - SportsPro Media

Mountain West Conference inks US$270m CBS and Fox TV deals - SportsPro Media

XUMO Renews Partnership with PGA TOUR for 2020

eSports
NFL star Jay Ajayi is now a pro gamer - The Verge

North American ‘League Of Legends’ Is Getting Its Own Version Of ‘Monday Night Football’

The Arcadeo Gaming chair has 10 customizable zones of haptic feedback | Engadget

Why a football marketer ditched Adidas to build British esports brand Excel | The Drum

Twitter: Over 1.2 Billion Gaming-Related Tweets Were Shared in 2019 – Adweek

How one company orchestrated a talent war between Twitch, Mixer, and YouTube - The Verge

The Incredible Growth of eSports [+ eSports Statistics]

Content
In 2019, WWE Uploaded 500 YouTube Videos Per Month—Making A Reported $13 Million In AdSense - Tubefilter

Spotify Is Developing Daily Sports Programs in Podcast Expansion - Bloomberg

CBS Sports HQ sees 196% content consumption rise in 2019 - SportsPro Media

Deals & Investment
Fitness startup ClassPass valued at $1 billion - CNN

Quibi raises $400 million to make more bite-sized shows - Los Angeles Times

Marketing & Social
ESPN Bets on Instagram Guru Omar Raja in Quest for Younger Fans (EXCLUSIVE)

La Liga tops 100m social media followers - SportsPro Media

The NBA Is The Model For The Globalization of Sports-Generation Dream Team Has Arrived

How Sperry Entered The World Of Athlete Influencers | AdExchanger

AB InBev reveals Super Bowl commercial plans, including combo spot for Bud Light and Bud Light Seltzer | AdAge

Heinz uncaps new HoneyRacha condiment as part of Super Bowl play | Marketing Dive

Trump, Bloomberg spend $10 million each on Super Bowl commercials – ProFootballTalk

Ticketing
Boston Celtics and Bruins get mobile ticketing with new TD Garden app - SportsPro Media

Chris Giles steps down as Oakland A’s chief operating officer | SportBusiness

Partnerships
Conmebol signs Irdeto deal to combat broadcast piracy - SportsPro Media

Sportlogiq - Sportlogiq Partners with Telemetry Sports to Bring NFL Level Analysis to NCAA Football Programs

NHL brews up Molson Coors extension - SportsPro Media

Retail & eCommerce
NFL suits up with H&M deal - SportsPro Media

Red Sox Larry Lucchino teams with Standard Cognition on autonomous checkout | Retail Customer Experience

Hardware & Wearables
Echelon made a more-affordable smart rowing machine | Engadget

Long Reads
Michael Phelps interview -- How Olympic athletes can take advantage of tech | VentureBeat

Deitsch: Jalen Rose reveals how he has thrived at ESPN and his future political aspirations – The Athletic

Best of the Rest
Why 2020 Could Bring a Merger Wave to Online Sports — The Information

CUE has mixed high-frequency sound waves into the stadium’s pre-game hype video. The ultrasonic waves are outside of the human hearing range, but can be detected by the microphones of most smartphones. The sound will be used to relay data to the College Football Playoff app, triggering smartphones to light up to the beat of the music video.

Business manager replaces Gaetano Miccichè at Italian soccer league’s helm.

Meet Najiah Knight, the 13-Year-Old Girl Upending the World of Professional Bull Riding | Vogue

Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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