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Sports Tech Live - Issue #55

Hey Sports Tech Fans, Happy New Year! 2020 is set to be a bumper year for Sports Tech, so invite your
Issue #55  •  January 8  •  view online
Sports Tech Live
Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans,
Happy New Year!
2020 is set to be a bumper year for Sports Tech, so invite your friends, family and colleagues to join the newsletter to get the latest and greatest news stories impacting the world of Sports Tech this year.
CES is on this week in Las Vegas and a lot of news and releases are coming out every day.
I have a dedicated section below on announcements coming out that impact the space.
I also have links to the talks and panels that are taking place at CES on Sports Tech and eSports space. I will update these on Friday with even more stories and streams of the talks.
If you’d like to live stream the talks today or tomorrow, check this link for the schedule:
Join our Twitter to get our stories in real time as I add them on a daily basis:
Or join our Reddit community to stay on top of stories and upvote and comment to your hearts content.
I will be back on Friday with even more stories and updates from the world of Sports Tech.
Have a great sporting week,
Will

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CES
Ergatta isn't the first connected rowing machine, but it is the prettiest | Engadget

Amazfit's HomeStudio is a smart mirror paired with a treadmill | Engadget

A smart running shoe insole detects your gait to offer coaching advice | Engadget

Core brings Fitbit-style tracking to your meditation sessions | Engadget

Elgato’s new capture card will let you stream 4K 60FPS footage | Engadget

Razer's Kishi gamepad plugs into your phone for minimal latency | Engadget

Roland's Go:Livecast is a livestreaming studio for your phone | Engadget

Roughly 12 months ago, TCL said it was working with Roku on 8K TV sets that would fall under its 8-Series line (which, confusingly, also includes some 4K HDR se…

Amazon’s Fire TV soundbars will get Dolby Atmos, HDMI switching, and more later this year - The Verge

CES Talks
The Future of Sports Betting - All Livestreaming Content - CES 2020 Livestream

NFL on the Digital Frontier - Sports - CES 2020 Livestream

Tech Has Changed the Live Sports Experience - Sports - CES 2020 Livestream

The Next Generation Olympics - All Livestreaming Content - CES 2020 Livestream

Streaming Wars
NBA ups Twitter live games in expanded deal - SportsPro Media

Argentine FA puts new OTT service on Fire Stick, Apple TV and Roku - SportsPro Media

FA promises media rights review sales after Bet365 backlash - SportsPro Media

Hockey Canada extends TSN and RDS rights deal through 2034 - SportsPro Media

How LaLiga’s OTT Platform Is Building A New Global Following - iSportConnect

BeIN Sports Xtra heads to 15 US markets with HC2 deal - SportsPro Media

DAZN tops 500m streaming hours in 2019 - SportsPro Media

WSJ News Exclusive | Apple Held Preliminary Talks With Pac-12 Conference, MGM

“We go direct-to-consumer on whichever platforms our audience prefers to do their watching,” said Alison Meyer, who leads brand marketing solutions at Whistle.
Originally known for its influencer-led sports content, Whistle has since branched out into lifestyle, humor and general entertainment – anything “positive and relatable,” Meyer said.

TV Ratings
Sky Sports’ Premier League viewership up 21% in 2019 - SportsPro Media

NFL Games Score Big With 5% Boost in Viewership - Broadcasting & Cable

TV Ratings: Why is the NBA Shooting Airballs? – Variety

Formula One TV audience drops by 8.6MILLION after move to paid-for Sky Sports – The Sun

Gambling
DraftKings investigating $1 million win by 'Bachelor' star Jade Roper, husband Tanner Tolbert

DraftKings Leans on Its ‘Made In America’ Status for NFL Postseason

Vince McMahon’s XFL Inks Bet-Monitoring Deal With Genius Sports - Bloomberg

Wanna bet? Here's where all 50 states stand on the legalization of sports gambling - CBSSports.com

DraftKings to Go Public in 2020, Merging With Online Gambling Platform SBTech

New York Knicks and Rangers owner MSG extends DraftKings deal - SportsPro Media

eSports
Most popular Twitch categories of 2019 | Esports Charts
How People Are Making Money Investing into Esports
How People Are Making Money Investing into Esports
The Race to the $1B USD Esports Team - Why Some Investors Believe Esports Franchises Will Get There | The Esports Observer|the world’s leading source for essential esports business news and insights

Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.

ESL Pro Tour expands with StarCraft II and Warcraft III: Reforged

How the Esports Player Transfer Market Differs from Soccer or the NBA | The Esports Observer|the world’s leading source for essential esports business news and insights

CSGO Breaks Peak Average Player Record 1 Year After Going Free-to-Play - Unikrn News

CS:GO ICE Challenge 2020 Hosted by GG.Bet Gets $250,000 Prize Pool

Content
Quibi's secret weapon: Videos that work in portrait and landscape mode | Engadget

Walmart’s Vudu Orders Dwyane Wade-Produced Docuseries ‘Legacy’

Liverpool buoyed by “substantial” YouTube membership take up - SportsPro Media

Marketing
Spotify is about to revolutionize podcast ads | Engadget

TikTok Q4 revenue quadruples to $50M, Apptopia estimates | Mobile Marketer

Real Madrid hand IMG digital boards sales brief - SportsPro Media

Olay's Super Bowl ad will speak to the women in the room many commercials ignore

Sponsorship
Liverpool announces lucrative multi-year Nike kit deal - CNN

Hockey fans on average are the youngest, most educated, affluent and tech-savvy of all the major sports leagues, he adds.
At the Winter Classic, a total of 17 brands have activations. New partners for this year’s event include Jagermeister, Truly Hard Seltzer, Navy Federal Credit Union, MGM Resorts and MassMutual.

NFL banks on Rocket Mortgage partnership - SportsPro Media

Bull Riders, Guns and Money: Pro Tour’s Sponsorships Surge 25% - Bloomberg

Deals & Investment
Topgolf Is Said to Work With Morgan Stanley on U.S. IPO - Bloomberg

Michael B. Jordan Joins the Call of Duty League as Esports Investor – Adweek

The Professional Squash Association (PSA) has announced today that it has made a strategic investment in human data technology provider Sports Data Labs (SDL). This marks the first external technology investment made by the PSA, which has utilised SDL’s comprehensive in-game human data solution to provide human performance metrics for its live broadcasts, as well as for player optimisation and training purposes.

Endeavor Acquires On Location Experiences in $660M Deal | Hollywood Reporter

Callisto Gaming Raises US$500K in Seed Funding | FinSMEs

Simba Raises $24M from Cartesian Capital Group | FinSMEs

DraftKings Becomes Public | FinSMEs

iGaming, SoftSwiss Acquires Estonian Kingswin | FinSMEs

Crypto
Fiorentina in blockchain first with shirt technology deal - SportsPro Media

VR
/PRNewswire/ – Monsterful VR, a virtual reality baseball company, has agreed to acquire an exclusive license to TrinityVR’s baseball technology, which is…

Women in Sport
Megan Rapinoe and Budweiser are calling out brands and changing the way the NWSL is advertised

Duffy to join Orlando Pride after reportedly not receiving full backing for commissioner role.

Ticketing
San Francisco Giants leverage Digideck for progressive ticketing renewal campaign

Retail/eCommerce
Saks Creates Super Bowl-Inspired Collection for Miami Stores – WWD

Long Reads
The Profound Legacy of David Stern, the NBA’s Most Consequential Off-Court Force - The Ringer

How Michael Strahan Took Control of His Post-Football Career

Best of the Rest
Raiders set to have ‘most connected’ venue with Allegiant Stadium | Las Vegas Review-Journal

St. Jude Hospital, Icon of Old Hollywood, Embraces a New Generation of Star Fundraisers – Variety

Former Sky Sports MD’s departure comes just over a year after Comcast acquisition.

Sports Illustrated staffers announce intention to unionize - CNN

How A NASCAR Fan Got Sponsors To Buy Him A Tesla Model 3 With A Dale Earnhardt Tribute

Ohio State, Overtime sports network at odds over ‘O’ trademark

Former NY Giant Victor Cruz Named Co-Host Of E!’s ‘Pop Of The Morning’ – Deadline

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Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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