All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans,
A bumper couple of days in the world of Sports Tech.
Sky Germany have launched a streaming service at €9.99 per month. This is a trend that will continue in my opinion, as the old traditional broadcasters look to box out the challengers to their throne.
We had some interesting stats on the consumption of sports content on mobile, desktop and SmartTV’s. Mobile has the largest usage numbers but only a completion rate of 42%, not a surprise as watching a live sporting event on a tiny screen is not a great experience, despite its convenience. The full report is below.
In other news Snapchat has partnered with the UFC for a video series based around their pay per view events and some of their Fight Night events.
Loads of other great stories below.
Have a great sporting weekend.
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Bruin Sports Capital, seeking to capitalize on the groundswell of streaming in sports and entertainment, is exploring strategic options for its media and technology company Deltatre, including a possible sale, according to people familiar with the matter.
The recent rancor over Peloton’s holiday campaign may well have been driven by outrage. But for some, clearly its impact has been to remind consumers that there’s a market for a $2,000 digitally connected exercise bike, and those who use it are often attractive and live in beautiful homes.
Pringles has been featuring its ‘flavor stacking’ combos in the Super Bowl for the last couple of years, and the snack brand has announced it will be returning to the game for the third year in a row. This year, however, it’s putting a sci-fi twist on its ad with a Rick and Morty theme and flavor.
As more and more sports teams turn to innovative data solutions to boost engagement, Mediacells’ CEO Brad Rees explains how the performance analytics agency is optimising the Premier League club’s output in the increasingly crowded data dimension.
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