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Sports Tech Live - Issue #51

Hey Sports Tech Fans, A week after Amazon delivered its first live Premier League content and the fir
Issue #51  •  December 11  •  view online
Sports Tech Live
Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans,
A week after Amazon delivered its first live Premier League content and the first study into its success is out. Long story short it was positive! The study claims that 72% of Premier League fans in the UK now have access to live games. This compares to 54% who have a BT Sports or Sky Sports subscription.
Amazon have also claimed a record number of sign ups in the UK and that millions tuned in to watch the games.
Hot on the heels of their first succesfull broadcast in the UK they have won the rights in Germany for the Champions League. Their contract will allow them to show 16 games a season, giving them top pick and exclusive rights to Tuesday night fixtures in the group and knockout stages.
Again Amazon are entering markets with enough content to make it appealing to customers but not so much content that sees them in a bidding war with the main players. It’s a fascinating strategy as ultimately they are looking to increase sales of the Fire TV platform and Prime video subscriptions, which so happen to come with free shipping so they can corner the market for all your goods bought online!
In other Amazon related news, Twitch.tv, their gaming streaming platform has done deals with some of their biggest streaming stars to prevent them from leaving to the likes of YouTube, Mixer or Facebook.
The Streamer wars are just as interesting to me as the streaming wars and I expect both to continue into 2020.
Have a great sporting week!
Will

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Streaming Wars
Streaming service follows Premier League success with further football rights tie-up

Study: Amazon increased Premier League’s UK reach by a third - SportsPro Media

CBS posts their best CFB viewership in 29 years, including 13.7 million viewers for SEC championship game

Canal Plus, beIN Sports In Exclusive Talks For Distribution Deal – Variety

Eurovision scores 37-territory Club World Cup deal for 2019 and 2020 - SportsPro Media

Gambling
Legalized sports betting has had 'big influence' on increased NFL ratings, Giants co-owner says

Bleacher Report to launch betting game show on Las Vegas Strip | Las Vegas Review-Journal

DraftKings to offer first-ever Presidents Cup and Ryder Cup contests, signaling the continued growth in golf DFS - Golf Digest

How the Blues' predictive gaming app reveals the future of NHL gambling

eSports
Twitch top streamers DrLupo, timthetatman, and LIRIK just signed exclusivity deals - The Verge

Alibaba co-founder Joe Tsai invest $10 million in G2 Esports - Bloomberg

TV Academy Unveils First Emmy Category For Esports | Hollywood Reporter

Streamer Dr Disrespect Inks TV Development Deal With 'Walking Dead' Creator's Skybound (Exclusive) | Hollywood Reporter

Gfinity Arena to host NBA 2K League European Invitational - Esports Insider

Content
DAZN Gives Away Content to Punch Up Subscriber Base - WSJ

Adam McKay’s L.A. Lakers Project Gets Series Order At HBO – Deadline

Halle Berry MMA Feature ‘Bruised’: Shamier Anderson & Adan Canto Step Into Ring For Oscar Winner’s Directorial Debut

Behind the Lens: Mike Lewis talks about swimming photography (Includes interview)

Partnerships
Snoop Dogg is in NHL 20 and his own LucidSound gaming headset | VentureBeat

Seahawks rookie DK Metcalf partners with coffee company to sell 'Decaf Metcalf'

Rwanda is doubling down on spending millions with Europe’s richest soccer clubs to promote tourism

eCommerce/Retail
Adidas Sees Beyoncé Collection, Other Initiatives Boosting U.S. Sales – WWD

Complex is opening an online store to sell sneakers, hoodies and more - Digiday

Barstool Sports Is Opening an East Village Pizzeria With Nino Coniglio - Eater NY

Marketing
NBCU Claims $1B in Olympic Advertising Sales - Broadcasting & Cable

Can TikTok Stay Weird? - The Ringer

Generation Z-ion: How Tech Can Help Athletes Manage Their Digital Lives and Define Their Value

Netflix Keeps Agencies At Arm’s Length On Its Brand Tie-In Deals | AdExchanger

Audi taps 72andSunny for Super Bowl commercial | AdAge

Partnerships
LeBron James touts mental fitness in announcement of partnership with Calm app

F1 CEO Carey admits selling sponsorship was ‘harder than expected’ - SportsPro Media

Women in Sport
Megan Rapinoe: Sports Illustrated 2019 Sportsperson of the Year - Sports Illustrated

5G
Sony Imaging Products & Solutions Inc., Sony Mobile Communications Inc. and Verizon joined forces with NBC Sports to test how 5G can change the way live sports

Hardware/Wearables
MELBOURNE, Australia, Dec. 06, 2019 (GLOBE NEWSWIRE) – Sports Performance Tracking’s award winning SPT2 GPS device has received approval for in-game use…

LSU Is Winning the Weight-Room Arms Race With Real-Time Data - WSJ

AI
First Ever Pro Drone Race Gave an A.I.-Piloted Aircraft the $1 Million Grand Prize. But It Still Couldn’t Beat a Human Pilot | Fortune

Baseball America has partnered with Pramana, the creators of a scouting analysis and prediction tool called Draftpoint. The baseball magazine and digital publisher will integrate its archived prospect scouting reports into Draftpoint for Major League teams to access.

Charity
My Cause, My Cleats: See Which Charities NFL Players Are Supporting in Week 14

Tom Brady’s shoes from My Cleats, My Cause have highest bid among all NFL players - masslive.com

Doping
News, analysis and comment from the Financial Times, the worldʼs leading global business publication.
www.ft.com   •   Share

Injuries
Baseball isn’t the only sport getting the Moneyball treatment.

Best of the Rest
Sports Loft unveiled as London’s first sports tech and media hub - SportsPro Media

The Kobe Bryant of India: Why players like Marvin Bagley III see an opportunity in the NBA’s newest market – The Athletic

Spanish FA to post record €316m revenue in 2020 - SportsPro Media

Masters of the Universe Are Taking Over Your Local Sports Teams - Bloomberg

Papa John’s founder launches bitter lawsuit against Wasserman Media over race row | The Drum

Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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