Hey Sports Tech Fans,
Techstars SportsTech Melbourne has an open call for applications for its accelerator program. Teams in the 2020 cohort will receive $120k in funding and world class mentorship, I highly encourage any startup looking for a structured program to help them to the next level to apply. Applications close on December 8th. First link below.
Friends of the newsletter, Sportstechx.com have a fascinating report of the state of VC funding in the world of Sports Tech. Second link below.
It’s a busy week as Amazon starts to deliver live sports OTT content in the form of all 10 Premier League games in the the UK for the first time. It is a first for Amazon to be showing the Premier League, it is the first time that the Premier League is on an OTT platform in the UK and it is the first time that all 10 games in a game week are being broadcast live.
This is a look into the future of broadcasting in my opinion and while the build up was full of rumours of Amazon doing deals with local server companies, talks of Twitch showing some of the games if demand was high and even talks of a late deal with Channel 4.
It is too early to tell with how this series of firsts will be received by the public and how the technical challenges will be solved.
But it will be fascinating how this all works out for Amazon. They have been selling Fire TV for £20 during the Black Friday/Cyber Monday bonanza and will be augmented with the inevitable sales of devices and subscriptions to Prime, their OTT video platform, over the Christmas holidays.
We will be back to the action of all Premier League games being delivered again on Amazon in early January to end the busy festive period of Premier League action.
The data that will be collected will be fascinating. What game is streamed more? How many activations of Prime will occur? How many Fire TV’s will be activated? Will people cancel Prime subscriptions when the live action ends next month?
I have said previously that I will focus on the battle for OTT end user products at some point in the future, so keep and eye out for that. The battle between Amazon, Google, Apple and Roku is fascinating as they are the gate keepers of the future, with the bonus of controlling a lot of usage data!
Have a great sporting week,