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Sports Tech Live - Issue #47

Hey Sports Tech Fans, First off, happy Thanksgiving to all our American readers! We have a lot of sto
Issue #47  •  November 27  •  view online
Sports Tech Live
Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans,
First off, happy Thanksgiving to all our American readers!
We have a lot of stories this week, so I’m glad we have changed to a twice weekly schedule to keep it more manageable to create and to consume.
On the streaming wars front, DAZN have published some fascinating numbers, 8 Million subscribers, up from 4 million 6 months ago! Truly a fascinating product and growth story, especially when ESPN+ has 3.5 million.
I am currently editing a podcast interview I did with DAZN when I can find the time, so I’m not sure when it will be released yet but stay tuned as it will be in the coming weeks!
In gambling news, the 76ers have become the first NBA team to partner with a sportsbook in the US, FOX Bet! This comes after NBC Sports Philadelphia recently announced that their betting and analysis should would be making a return this year for at least 10 games, having being trialled late in the season last year.
This will be a growing trend throughout the US for all major sports. With Philadelphia being one of the largest markets to currently have legalised sports betting it makes sense that they would be the first NBA team to partner with a sportsbook.
In the UK and Europe in general, we have long seen official partnerships with sportsbooks and sports teams. Half of the Premier League teams have their kit sponsor being a gambling company, bringing in a total of £349.1 million for the teams.
The potential for large contracts is obvious and will boost teams revenues significantly, although jerseys in the US don’t have the same advertising emblazoned on them, the competition to have access to fans will be fierce.
The average user acquisition cost in the UK for gambling companies is up to £200 in a market that has a long tradition of being legal and part of the culture.
What are gambling companies willing to spend per user in a market that is set to be worth $100 billion per year by 2025?
Deals like this will continue but seeing the details of the finances involved will be fascinating to see.
Will

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Streaming Wars
DAZN up to 8m global subscribers - SportsPro Media

Study: NFL ‘could quadruple’ UK revenues by dropping Sky for OTT play - SportsPro Media

Former NBC Cable Chief Rogers Launches Engine Media: Focus On Live TV, News, E-sports, Gaming - 11/25/2019

Champions League streaming on Uefa.tv an option, says general secretary - SportsPro Media

NLL GameDay LIVE, NLL Post Game LIVE, SportLogiQ In-Game Stats, Expanded NLL WIRED Experiences, All To Be Featured As Part Of The Second Full Season Partnership With B/R Live
www.nll.com   •   Share

Barstool Sports’ video-on-demand content is now available on Roku, FireTV and AndroidTV. 
Channels were created for Barstool Sports, the company’s flagship brand, as well as Barstool Bets, its new sports gambling destination.

BT Sport adds Prime Video to boxes ahead of Amazon’s Premier League debut - SportsPro Media

Inside the SEC on CBS contract discussions and what could come next - al.com

DAZN set to sub-license Copa del Rey rights in Spain, says report - SportsPro Media

Gambling
Sixers become first NBA team to partner with a mobile sportsbook, FOX Bet | PhillyVoice

Marc Farzetta, Anthony Gargano to host betting-focused 76ers broadcasts on NBC Sports Philadelphia | PhillyVoice

Wall Street Wades Into Sports Gambling as Legalization Spreads

How smartphones get African millennials addicted to sports betting

eSports
James Banks Upset over Late Payment and Payment Dues from Various Unnamed TOs | AFK Gaming

If one reads this site, it’s unlikely that they’d need to be convinced of how big esports is becoming. The industry is expected to top $1 Billion in revenue this year. Its events regularly have millions of dollars on the line and as many viewers watching where they’ll land.

Mobile Gaming in Asia: the future of a fast-growth market across Asia

Huni officially joins Dignitas for the 2020 LCS season | Dot Esports

Beasley Broadcast Group has hopped on the esports bandwagon in a big way

F1 heads to Real Racing 3 in EA-Firemoney partnership - SportsPro Media

The ‘Dirty Casuals’ Of Gaming – Understanding the Nuances Between Esports, Gaming, And Mobile Gaming - 11/25/2019

New Character Model Skins Banned by ESEA, ESL and FACEIT | AFK Gaming

Content
NBC Bets on Side Dishes to Lure Viewers to Thanksgiving Football – Variety

This is 'SportsCenter' for Gen Z: A two-year-old upstart named Wave

Ahead of Tokyo Olympics, NBC brings athletes together for a day of storytelling | AdAge

The Athletic Wanted to Buy SI Before Maven Closed But They Were Too Late

NBA launches chatbot service with GameOn | SportBusiness

NBL launches bespoke ad-supported streaming platform - SportsPro Media

Stephen Curry and Will Arnett may never be on the same basketball team, but the duo are working together on a series in development at Fox.
variety.com   •   Share

Marketing
Adidas cuts out tech middlemen with in-app sneaker try-on | Mobile Marketer

Fox Sells Out Super Bowl In-Game Inventory, Fastest Market in 9 Years

Sponsors Rush for Pregame as Fox Sells Out Super Bowl - Broadcasting & Cable

Watch Mookie Betts (or his avatar, at least) dance as part of new MLB Players Association partnership - The Boston Globe

Liverpool pass 1m followers on TikTok - SportsPro Media

Deals
eBay to sell ticket marketplace StubHub to viagogo for $4.05 billion – TechCrunch

Roger Federer signs On shoe deal - SportsPro Media

Five new startups join Ryerson, MLSE's sport tech accelerator | BetaKit

Partnerships
Seattle Seahawks tap AWS in data partnership - SportsPro Media

Reports: Manchester United near record UK£70m-a-year Haier shirt deal - SportsPro Media

Hardware/Wearables
Data
Mercedes-Benz Drivers Will Be Empowered by Suunto Biometric Data and SAP Analytics in Official Formula E Debut

The Canadian Premier League, the professional men’s soccer league that has just come off its debut season, has announced plans to ramp up the availability of statistics to fans in partnership with its official data partner, Stats Perform, the international sports data company. 

Women in Sport
Both the Chicago Cubs and the New York Yankees have added women as coaches for their minor league systems.
Rachel Folden joins the Cubs as the lead hitting lab coach in the team’s Arizona Rookie League in Mesa, Arizona, The Chicago Tribune reports.
And Rachel Balkovec joins the Yankees as a minor league hitting coach, The New York Times reports.

How much money could Sabrina Ionescu make right now? - SBNation.com

Long Reads
The new Davis Cup creates more questions than answers - The Tip-Off - SportsPro Media

Best of the Rest
US House launches probe into "deceptive" ticketing practices - TheTicketingBusiness News

Gloria brings international soccer scouting into the 21st century – TechCrunch

Sources -- NBA considering reseeding conference finalists, postseason play-in

How The Country's Goofiest Baseball Team Made Millions

Toxic tweets - How NFL players deal with postgame noise

Unhappy fans cannot sue over Mayweather-Pacquiao bout: U.S. court - Reuters

Barstool Sports nearly sponsored Mobile, Alabama bowl game Barstool Sports nearly sponsored Mobile, Alabama bowl game

Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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