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Sports Tech Live - Issue #41

Hey Sports Tech Fans, Following on from last week's note on issuing the newsletter on a more frequent
Issue #41  •  November 6  •  view online
Sports Tech Live
Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans,
Following on from last week’s note on issuing the newsletter on a more frequent basis to make the digest, well, more digestible :) a few people got in touch and suggested a Wednesday & Friday release for the newsletter, so thanks to you for helping to shape the community!
In an ideal world it would be daily but being one man, the extra workload would be too much!
—————————————————————————————
This week I want to talk about the Streamer Wars. This is very different from the streaming wars we have covered every week of the digest, that sees tech companies and media companies in stiff competition to control the distribution of live sports in a world that is increasingly streaming based.
The streamer wars are what we are seeing taking place in the world of video game streaming in recent months that was kicked off by Ninja moving from Twitch to Microsoft’s Mixer.com and added to with the move of Shroud and Gothalion to Mixer and CouRage to Youtube in recent weeks.
The excellent Devin Nash on Youtube (video below on CouRage’s move to Youtube & the future of Youtube Gaming) has some great insights into the industry and the recent moves of big streamers to Mixer and to Youtube.
The TLDR of his analysis is that streamers like Ninja, Shroud and Gothalion are moving for big money which increases the time they have to create other content and thus their brand whilst not having to game for 10+ hours a day to build that brand.
It’s about money but not only about the money!
The details of the deals remain a secret but Shroud previously said that he would only leave Twitch for Mixer for $50 million. Whilst this might not be the actual figure it is clear that the size of the deals are for significant amounts of cash.
The streamers are foregoing higher viewership numbers in return for their sweet deals as well as having a direct influence on the future of Mixer features, UI, tools and community, etc.
Them having more time to create other content like videos, Vlogs, blogs, infographics, etc. allows them to diversify from live streaming which is not a sustainable model long term. These guys are in their 20s but having more strings to their bow is a smart move and getting paid to do this and experiment is a win win for them.
From Mixer’s POV they have attracted the biggest names in the game that are advertiser friendly which will result in higher CPMs on Mixer than the likes of Twitch.
With Microsoft having Windows and XBox, they have a ready made gamer community to funnel into Mixer. Giving them a huge advantage over Twitch who don’t have as an effective funnel to attract new users.
Youtube has almost 2 billion users or 79% of internet users. A recent tweet from from Ryan Wyatt, head of gaming and VR at Youtube, said that 200 million people are coming to Youtube for gaming content every day!
With this big of an audience already interested in gaming content, they have a huge advantage in gaining new users to add to their 17% market share of video game streaming (Twitch 75% Mixer 3.2%).
Youtube is the defacto Video on Demand platform in the world and with a significant share of the live video streaming market already, the two together offer a great experience for streamers as their content can live on forever.
If Youtube start to algorithmically showcase live streams when a user searches for related gaming content then the returns could be massive, for streamers, advertisers and for Youtube itself.
Devin also maintains that the advent of Stadia could be the ace up Youtube’s sleeve as it promises high end gaming with no hardware requirements which would increase the number of streamers dramatically, all inside the Google ecosystem where users can live stream with the tap of a button and with VOD content created automatically.
This is a massive battle ground that has really started to heat up in recent months. It has a long way to run but the assumption that Twitch is the perpetual top dog in the world of video game streaming seems to be an outdated POV. as companies with massive reach and deep pockets look to disrupt the industry and whittle away the first mover advantage that Twitch has and resulted in a 75% domination of the market.
Have a great sporting weekend,
Will

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Streaming Wars
NBA TV goes over-the-top to offer live games and original programming to cord cutters – TechCrunch
Infrographic from the Conviva Streaming report that you can download below
Infrographic from the Conviva Streaming report that you can download below
State of Streaming by Conviva | The Benchmark for Video Streaming

Tech platforms like Facebook and Twitter cool interest in broadcasting live sports - Digiday

In glaring sign of weakness, DAZN delays Canelo-Kovalev until after UFC 244

Eurosport secures Davis Cup finals rights in UK and Nordics | SportBusiness

ESPN To Air All XFL Games Live Via Digital Platform Across Europe, Middle East & Africa

Bundesliga CEO “disappointed” by Fox Sports coverage in US | SportBusiness

ESPN Signs New 3-Year Rights Deal for F1 Races - Broadcasting & Cable

NBL TV nets EuroLeague streaming rights | SportBusiness

Gambling
NBC Sports Washington Adds Wizards Gaming - Broadcasting & Cable

Sportradar 'Strongly Refutes' Report Linking It To Italian Investigation

DraftKings partners with NBA as new authorized betting operator for the league

GAN Plc said on Tuesday it expects annual revenue to more than double on strong demand for its internet gambling software in the United States after the start of the National Football League season in September, sending its shares up 10%.

eSports
Shroud, gaming star, is leaving Twitch for Microsoft's Mixer - CNN

Shroud hints even more Twitch streamers could move to Mixer or YouTube | Dexerto.com

YouTube Steals CouRage From Twitch As The Celebrity Streamer Gold Rush Heats Up
Why CouRage Leaving Twitch Will Change Everything
Why CouRage Leaving Twitch Will Change Everything
Ryan Wyatt
200 million people come into YouTube every day to watch gaming content, making us the biggest gaming platform in the world. The ability to do live & upload to grow your audience makes us a unique offering to creators, & we’re excited to accelerate our live products in 2020!
8:31 PM - 4 Nov 2019
WeWork Parent Developing Electronic Game Business - Bloomberg

Content
YouTube Sports: Premier League Highlights And Live Events Are Signs Of Platform Maturity

Chernin Group Exploring Sale of Barstool Sports

Deadspin and the Mavening of Sportswriting - The Ringer

Quibi Buys Donald Sterling Scandal Docuseries From Will Packer | Hollywood Reporter

@LeagueFits Is the Instagram Account Putting Basketball Fashion Into the Spotlight | Vogue

Marketing
Natural Light jabs rival with beer giveaway for Miller Lite 'unfollowers' | Mobile Marketer

Beer, Here: Merchandising of College Sports Leads to Team-Branded Ales - The New York Times

'Top of the notch': Duke men's basketball revolutionizes recruiting through social media - The Chronicle

Oscar Mayer revs up NASCAR design challenge on social | Mobile Marketer

Burger King boosts 'Call of Duty' Twitch event with Grubhub delivery | Mobile Marketer

Investment
With $600 Million More to Spend, a Sports Investor Thinks Bigger - The New York Times

Starting 11, a Minneapolis-based sports-tech startup offering a fantasy soccer platform, announced that it has received a $5 million investment from Brand Capital, the investment arm of one of India’s largest media conglomerates.

Partnerships
McLaren and Petrobras end F1 sponsorship deal with immediate effect - F1 - Autosport

HYPE Sports Innovation Partners With AquaBloom Sports Group to Expand Into China English English

Hardware/Wearables
Wearable Technology In-Competition To Debut At 2019 Next Gen ATP Finals | ATP Tour | Tennis

With Environmental Optimizer, Flightscope’s X3 Launch Monitor Has All the Data to Bend Golf Courses to Your Will

Best of the Rest
Cornhole Is a Pro Sport Now, and We All Just Have to Accept That

Fox Works to Strike New Era for Bowling – Variety

Uninterrupted conversation: Maverick Carter and LeBron James get the stars to tell stories - SportsPro Media

WADA to ask commercial sponsors for money in anti-doping fight - Reuters

MLB's Investment in Youth Sports Platform LeagueApps Has Helped Drive Baseball's Growth

Motor racing: Penske buys famed Indianapolis Motor Speedway - Reuters

Seattle Sounders connect with diehard fan whose rave green celebration stood out in L.A. and online – GeekWire

LeBron James expands I Promise School project, includes transitional housing for at-risk students

Column: Former UCLA gymnast Katelyn Ohashi wonders if her viral moment could have been profitable

AR/VR
I shot hoops at the top of a high-rise with Sturfee's AR mobile platform

Virtual Sports
USA Triathlon (USAT) has unveiled the Time to Tri Virtual Triathlon, which will run from Friday, November 1, through Sunday, December 1.

AI vs. Humans: How Autonomous Drones and Cars Are Forcing Us to Reimagine Sports

The corporate credit card for startups

Brex card frontScaling a startup? You need a card with better perks and no personal guarantee. Brex gives founders 10-20x higher limits and unheard-of perks: 7x on Uber/Lyft, 4x on travel, 2x on SaaS, and 1x on ads, servers, and all the rest. Sign up in 5 min & use “digest” for waived card fees for life. US only.
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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