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Sports Tech Live - Issue #40

Hey Sports Tech Fans, Another bumper week of news stories in the world of sports and tech. I'm consid
Issue #40  •  November 1  •  view online
Sports Tech Live
Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans,
Another bumper week of news stories in the world of sports and tech.
I’m considering releasing the digest on a more regular basis as by the time Friday comes around the list of stories is unwieldy. This week for example we have over 70 stories which is just an information overload.
If you have any thoughts on this I would love to hear from you. Should it be daily? Monday, Wednesday and Friday?
It’s hard to curate it down as the survey highlighted a broad interest in the world of sports tech.
In other news, we now have a Twitter page :)
Have a great sporting weekend.
Will
PS apologies again for last week’s glitch, I was pleasantly surprised that the open rate remained solid despite it being delivered 5 days late!

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Twenty One Ways to Blow Up Your Company

Whether hiring bad employees, ignoring goals, or focusing on your needs instead of investors, committing any of these could put you out-of-businessJason Mendelson, co-founding partner, Foundry Group, shares his insight into the 21 ways entrepreneurs could blow up their company.
Twitter
The latest Tweets from sportstechlive (@sportstechlive). All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc
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Streaming Wars
ESPN+ has started running pre-roll ads, frustrating paying subscribers - The Verge

Reliance to create US$24bn Jio media spin-off - SportsPro Media

Through eight weeks, total NFL viewership is up by six percent

Too much information? Why F1 is adding yet more TV graphics · RaceFans

Turner reportedly plans to fold B/R Live into Bleacher Report app sometime in the next two years

Deutsche Telekom ‘interested’ in Bundesliga rights - SportsPro Media

Billionaire Blavatnik Seeks to Raise $500 Million for DAZN - Bloomberg

Darkness Has Descended on Denver. Most of Its Sports Teams Are Off TV. - WSJ

Gambling
Diamond Eagle in talks to buy fantasy sports provider DraftKings: Bloomberg - Reuters

Yahoo Teams With MGM For Sports Betting: What You Need To Know - Legal Sports Report

DraftKings primed to run New Hampshire’s sports betting operation - The Boston Globe

FanDuel Has A New Deal With The Steelers, But For Fantasy, Not Sports Betting

PGA Tour commish says on-site wagering on golf will be allowed beginning next year - CBSSports.com

eSports
Mark Cuban Thinks Owning an Esports Team in the U.S. is an "Awful Business" | FAIR GAME
Mark Cuban Thinks Owning an Esports Team in the U.S. is an "Awful Business" | FAIR GAME
In the escalating fight between Twitch and Mixer, YouTube is the real winner - The Verge

Content
Liverpool the top earning soccer club on YouTube, says study - SportsPro Media

Deadspin revolts and editor fired over G/O Media's 'stick to sports' mandate - CNN

NFL to Place Content Based on Past and Present Football Moments on Streaming Platforms

NFL nets 109% annual global mobile viewership growth - SportsPro Media

DAZN makes a play for younger subscribers with Snapchat and ... Logan Paul - Digiday

Bill Simmons to Launch 'Book of Basketball 2.0' Podcast (Exclusive) | Hollywood Reporter

Never Miss a Game: Pixellot’s AI-Powered Cameras Are Rapidly Transforming How Sports Are Covered and Consumed

World Surf League Studios’ Series Including ‘Transformed’ Highlight The Power Of Surfing

NBA All-Star Blake Griffin Teams With Audible And OBB Pictures For ‘The Pursuit Of Healthiness’ Podcast

Overtime wants to go from viral Instagram sports highlights to franchises - Digiday

Amazon bolsters NFL coverage with player route maps - SportsPro Media

Marketing
'It's still very much the Wild West': Influencer marketing deals are now focused on performance - Digiday

Barstool Sports CEO Erika Nardini Learns From Digital Media’s Mistakes – Variety

Eagles latest subject of Amazon’s ‘All Or Nothing’ series

Man City drop media agency over advert seeking influencers to boost attendances - BBC Sport

Winner Spotlight: NBA TikTok – #AllStarTalent Challenge

Biofreeze Using Sports Marketing To Follow Same Path As Gatorade

Tottenham sponsor AIA taps Dugout for content expertise - SportsPro Media

Advertisers flood World Series for D.C. opinion leaders - Axios

The powerhouse agency counts AB InBev and HSBC among its clients.
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Ticketing
Golden State Warriors create own ‘StubHub for luxury boxes’ - SportsPro Media

Female Sports
Atlanta United owner confirms NWSL expansion franchise interest - SportsPro Media

Budweiser Launches Campaign To Find New NWSL Sponsors

Partnerships
NFL Picks AB InBev-Owned Babe Wine as Its First 'Official Wine Sponsor' | Fortune

Juventus crack open two-year Coca-Cola deal - SportsPro Media

National Lacrosse League strikes a three-year deal with Under Armour as it expands sport in US

World Rugby renews IMG sales partnership for France 2023 - SportsPro Media

The IOC Announces ANTA As Its Official Sportswear Uniform Supplier - Olympic News

Deals
Silicon Valley Exercise Analytics has received an investment from Getty Sports Science. The funds will allow the company to develop new AI-backed coaching tools for markets across the U.S., Europe and Asia.
SVEXA’s coaching platform tracks athlete performance and recovery data, and includes each athlete’s biological, physiological and psychological traits.

Derek Jeter’s Website Players’ Tribune Is Said to Explore Sale - Bloomberg

eCommerce/Retail
Inter take retail and licensing rights off Nike’s hands - SportsPro Media

How Spencer Dinwiddie created his own footwear path

Nike Celebrates Windy City Sports with 'Chicago Style' Pop-Up

Washington Nationals' obsession with Baby Shark drives MLB store sales during World Series

Startups
Lessons and wisdom of Micromanagement: Former NBA commissioner Stern, ESPN exec Kosner team up with firm

LOUD Capital and Chicago Bulls Announce Pitch Competition for Entrepreneurs

Hardware/Wearables
Google eyes move into smartwatch sector with bid for Fitbit | Euronews

Olympics
The IOC launched the Olympic Channel—a free OTT streaming service that provides year-round Olympic coverage—shortly after the Rio Olympics ended in 2016. Ahead of the 2018 PyeongChang Olympics, the Olympic Channel streamed a virtual reality series of athletes preparing for the Games.

Olympic Channel Builds Momentum for 2020 Tokyo Games

Boost for GB Olympians as BOA relaxes Rule 40 guidelines for Tokyo 2020 - SportsPro Media

Unprecedented Tokyo Olympic demand drives Paralympic sales

Russia’s Fancy Bear hackers conduct “significant cyberattacks” on anti-doping agencies | Ars Technica

VR
Vegas Golden Knights Bring Virtual Reality Hockey Training To Practice Facility

3D Printing
Breaking the Mold: How 3D Printing Is Starting to Change Manufacturing in Sports

AI
MLB Taps Business Students and Machine Learning to Improve Its Digital Experiences – Adweek

Crypto
Can digital currency bring supporters from all over the world together and give them a role in the club, or is it just a gimmick?

NCAA
NCAA bows to pressure on issue of student-athlete compensation - SportsPro Media

Darren Heitner: Stop saying that the NCAA is now allowing college athletes to profit - SportsPro Media

NFLPA partners with college players group in pursuit of name, image, likeness rights from NCAA - CBSSports.com

Best of the Rest
Nike, Under Armour CEO Swaps Were ‘Missed Opportunity’ for Women - Bloomberg

SoFi Stadium to have “four times the connectivity” of standard WiFi - SportsPro Media

NASCAR: Floyd Mayweather Jr. starting a Cup Series team?

Rob Gronkowski, Robert Kraft CBD connection just tip of industry iceberg - The Boston Globe

Inside SportTechie’s PRO DAY: Exploring Helmet Technology and Innovation

We’ve become one of the first Premier League clubs to launch a new service for deaf or hard of hearing fans that use British Sign Language (BSL).   

PGA TOUR invests in Golfbreaks to bring unparalleled experience to more fans

Orlando Magic’s new entertainment district to cost more than US$500m - SportsPro Media

The NBA's Sneaker Revolution Is Just Getting Started | GQ

Long Reads
The Untold Story of the 2018 Olympics Cyberattack, the Most Deceptive Hack in History

The corporate credit card for startups

Brex card frontScaling a startup? You need a card with better perks and no personal guarantee. Brex gives founders 10-20x higher limits and unheard-of perks: 7x on Uber/Lyft, 4x on travel, 2x on SaaS, and 1x on ads, servers, and all the rest. Sign up in 5 min & use “digest” for waived card fees for life. US only.
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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