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Sports Tech Live - Issue #38

Hey Sports Tech fans, A bumper week in the world of sports tech. The bidding wars we have seen for sp
Issue #38  •  October 18  •  view online
Sports Tech Live
Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech fans,
A bumper week in the world of sports tech.
The bidding wars we have seen for sports rights has seen the total value globally almost double to $38 billion in 2018 compared to 2012.
This shows the importance of live sports in the content wars we have seen happening between traditional players and the new kids on the block in terms of technology companies.
On the back of last week’s main piece of the sports rights market nearing its peak it will be interesting to see how these figures trend over the next few years. With the major US sports up for new negotiations in the early 2020’s you would expect those rights to go up, but there is pressure on the figures paid as companies are beginning to be fearful of over paying. You can see this play out in a slight decline in the price paid by Sky and BT Sports for UK rights for Premier League rights in 2018 for rights covering 2019-2022.
This has been coupled with the two parties agreeing distribution deals with each other for each others service on their TV networks. This likely as a result of then realising that pressure is coming from outside forces like Amazon who have purchased rights for the Premier League in the same period.
The scheduling of games where Amazon are now involved has drawn criticism from supporter groups around England as there will be 4 different kickoff times the day after Christmas with those games on at 8pm falling foul of no rail services.
With fans being squeezed attending the matches with difficult timing as well as fans wanting to watch games on TV now having to pay for three services, we might be seeing the start of a shake up in the way TV rights are done for leagues like the Premier League.
With La Liga launching their own channels in the UK to act as a home for Spanish football, I think other leagues around the world will start to look at doing their own TV deals and OTT services as they look to provide a more streamlined solution to their fans and begin to realise the huge upside that is there for them if they own the fan relationship from start to finish and all the data that comes with it.
Have a great sporting weekend.
Will

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Streaming Wars
Sports Rights Now Make Up 26 Percent of Global Content Spend | Hollywood Reporter

Whistle Plans to Launch Linear Over-the-Top Channel - Broadcasting & Cable

NFL Viewing Up 6% After 5 Weeks, ‘Thursday Night Football’ Rises 16% - 10/14/2019

How Kiswe’s CloudCast Created 28 Open-Source Broadcasts with the Help of CrossFit’s Community - iSportConnect

We Can Now Glimpse the Future of Game Broadcasts: ‘Where the World of Sports and Esports Merge’

Eliud Kipchoge attracts 4.9m YouTube views for marathon challenge - SportsPro Media

Gambling
IMG Arena to market UFC’s first live betting data service | SportBusiness

NASCAR’s Ambitious Plans to Gamify: A New Era of iRacing and Prop Gaming

FOX Bet Becomes An MLB Authorized Gaming Operator Days Before World Series

eSports
London-based Hiro Capital launches a €100 million fund for UK and EU gaming and esports startups | EU-Startups

Space to Open Stockholm Gaming and Music Center in 2021 | The Esports Observer

LAFC Joins eMLS Ahead Of 2020 Season | Los Angeles Football Club

Axe signs League of Legends deal as total sponsorships exceed $100m | SportBusiness

Nerd Street Gamers raises $12 million for building esports facilities | VentureBeat

‘Fortnite’ Goes Dark: A Masterful Marketing Stroke by Epic Games

Here's a timeline of Activision Blizzard's terrible week, as it faces fan protests after an esports athlete was punished for voicing support for Hong Kong

Content
MIPCOM: Twitter Partners With Discovery, Eurosport for Tokyo Olympics | Hollywood Reporter

Manchester City Football Club Animated Series in the Works – Variety

Bleacher Report Highlights MLB Hall of Famer in Collection | License Global

Facebook to Pay $40M in Proposed Settlement in Video Metrics Suit | Hollywood Reporter

Hardware
In Pursuit of the AL Pennant, Yankees and Astros Are Always Battling for Newest Tech Insights

Virgin Galactic passengers will wear these Under Armour spacesuits

Pixel Perfect: The PGA Tour’s ShotLink Plus Cameras Capture the Nuances of Every Putt

Playmaker provides player tracking data via a device strapped to a player’s boot. That data collected allows coaches to analyse team and player performance. USL Chief Operating Officer Justin Papadakis said: “Utilising data to its fullest potential is something our league strives to do in every facet of our operations. PlayerMaker allows our teams to fully optimize player performance by using the data generated to make the most informed coaching decisions.”

Partnerships
Staples Center introduces an interactive fan experience with new partnership

HSBC strikes regional partnership with Spurs, having turned down NR deal | SportBusiness

NWHL partners with Opendorse to help build players’ brands | SportBusiness

Salt Lake City Will Use SAP’s Qualtrics in Bid for 2030 Olympics

Data Analytics
SAP Tennis Analytics for Coaches - Patterns of Play
SAP Tennis Analytics for Coaches - Patterns of Play
SMT contributes data tracking and statistics for broadcasts and other platforms.

AI
Satisfi Labs’ MLB Partnership Is Bringing Voice AI to the Ballpark | Observer

THUUZ SPORTS Announces First-Ever Product Integration with Adobe | Sports Media Report

The University of Michigan Will Use Data Skrive to Produce Automated Game Recaps for Several Athletic Teams

Deals
Nike acquires TraceMe, a Seattle startup founded by Russell Wilson and backed by Jeff Bezos – GeekWire

Sportradar Acquires Optima - Sportradar

Investment in women’s sport to double thanks to digital viewers

Endeavor Formally Drops Its IPO Plans - WSJ

NBA/China dispute
NBA games return to China screens but Houston Rockets not included | South China Morning Post

America Obsessed Over Janet Jackson. But the NFL Secretly Enraged China. - WSJ

Marketing
Cristiano Ronaldo reportedly makes more money being an influencer on Instagram than he does playing soccer for Juventus

Clippers And Patrick Beverley Launch ‘Honey’s Steal Of A Deal’ Campaign, Giving Fans Chance To Buy $10 Tickets

How a blunt-talking agency helped Buffalo Wild Wings get back in the game | AdAge

Taco Bell's Giving Out Free Tacos Again for the First Stolen Base at the World Series

Spend A Night In The Goodyear Blimp Before The Notre Dame Vs. Michigan Game

A leaked pitch deck reveals how TikTok is trying to woo brands | AdAge

Retail/eCommerce
MLB to open Midtown retail store at 1271 Avenue of the Americas

The Washington Mystics won the WNBA Finals. The Washington Nationals are up two games (update: make that three games) in the National League Championship Series. And BreakingT’s business is in full swing.

'We would love to compete with Nike and Adidas': How Champion worked with a licensee to grow its year-old sneaker division – Glossy

Crypto
Sacramento Kings Partner with CryptoKaiju to Launch First Physical Crypto-Collectible in Professional Sports | Sacramento Kings

Women in Sports
Women's World Cup 2019: Fifa reports record-breaking viewing figures - BBC Sport

Best of the Rest
Vodafone survey reveals high expectations for 5G innovation in sports | News | Broadcast

The Athletic co-founder Adam Hansmann: 'We believe there is a $1b company to build here' - Digiday

Markazi: NFL's failure to understand L.A. is hurting experience for Rams and Chargers fans - Los Angeles Times

ESPN unveils "Cover Story," the successor to its print ESPN Magazine - Axios

Wizards, NBA hoping Rui Hachimura opens up new market in Japan

NHL relies on 'good judgment' of players on social media as it expands in China, embraces sports betting

Joe Tsai: Think digital in thinking about new revenue for Nets - NetsDaily

Virgin Galactic and Under Armour reveal space suit partnership
Virgin Galactic and Under Armour reveal space suit partnership

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Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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