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Sports Tech Live - Issue #37

Hey Sports Tech Fans, No news podcast this week as I am a little under the weather, so the amount of
Issue #37  •  October 12  •  view online
Sports Tech Live
Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans,
No news podcast this week as I am a little under the weather, so the amount of sneezing would make for an awful sounding podcast!
This weeks podcast will feature an interview with Jamie King of NFLUK. On the back of a very successful opening game day in the new home of the NFL in the UK at the new Tottenham Hotspur stadium, it is a very enjoyable listen to hear the NFLUK’s outlook on the future of the sport in the UK.
https://open.spotify.com/show/5Y4GO4HON4E2JTodXcP5a5?si=tWXdQh81Qo-MZNSHFvBwhw

Some very interesting comments in the streaming wars from the BeIN boos who says that we are at a peak with prices as there is wide spread piracy and any exclusive deal is no longer an exclusive as a result.
This is a big statement and shines a light on a major issue in the world of media rights in sports. Fans want access to games and are willing to break the law to do so.
Are fans willing to subscribe to multiple subscription services to get their sporting fix? As a fan of multiple sports season long and a fan of even more sports when it comes to later stages of competitions I have my doubts.
With so many different rights holders it is hard to see a true “Spotify for Sports” as that was a deal between Spotify and the four major labels.
Could a streaming provider emerge with ownership/investment from the major sports leagues around the world or even a group of major broadcasters who own the rights? If it had every NFL, Premier League, NBA and Champions League game live, even on a non exclusive basis, how many subscribers would prefer a single package and subscription?
It is a very interesting time as the traditional TV model is being disrupted with IPTV streaming from teams (Celtic), leagues (NFL Game Pass), organisations (FIFA & UEFA), Facebook (La Liga in India) Youtube (MLB) Amazon ( Premier League) Twitch (NLB).
With a splintering of sports and games across multiple providers fans are the ones who end up getting squeezed. Will the future be TV broadcaster based? Will it be sport, league or organisation based? Will it be club based? Will it be tech giant based? Will bundling see a return?
There is a long way to go until we see how the industry will emerge but what is clear is that millennials and Gen z are cord cutters or cord nevers. With piracy on the rise the sports industry will have to adopt or risk the industry eating itself and collapsing under the high price of tv rights. New business models will have to emerge as we move from traditional, passive platforms like TV and move into a dynamic era of interactivity that digital provides.

In other news there has been huge controversy in the world of Basketball and eSports with the situation in Hong Kong. It looks like it will run and run and the NBA in particular are losing out massively as sponsors, partners and rights holders in China are pulling out of agreements with the NBA.
We will pick up the story next week as more of the fallout becomes clearer in the build up to season kickoff .on October 22nd.
In other news, Donal Trump has joined Twitch!
On that bombshell, have a great sporting weekend!
Will

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Podcast
Sports Tech Live on Spotify

Streaming Wars
Sports rights ‘bubble’ is about to burst, warns beIN boss | News | Broadcast

Thursday Night Football on Twitch Provides a Personal Spin on NFL Action | The Esports Observer

NBL claims Australian first in Twitch global streaming deal - SportsPro Media

MLB Postseason: NTT, MLB Deliver First ‘Ultra Reality Viewing’ Experience in U.S.

D.C. United Breaks Up With Streaming Service FloSports After Less Than A Year | DCist

AI-powered solution launched initially for basketball, volleyball and other indoor sports.

Chinese firms Tencent, Vivo and CCTV suspend ties with the NBA over Hong Kong tweet – TechCrunch

NFL Expands Game Pass Deal With OverTier Beyond Europe, Replacing Endeavor Streaming

PGA Tour announces a revolutionary first in golf coverage for the 2020 Players—and fans are going to love it - Golf Digest

ESPN Says It Will Drop Overnight Ratings – Variety

Fox, Dish Resolve Contract Dispute After Football Blackout – Variety

Gambling
Indiana Launches Mobile Sports Betting - USBettingReport.com

Q&A With Zach Leonsis: Inside the Deal That's Bringing a Sportsbook to Capital One Arena | The Action Network

eSports
Overwatch League Snags 16% More Viewership This Season, Is Only Major Sports League To See Boost In Young Viewers - Tubefilter

Donald Trump joins Twitch, Amazon's video game streaming platform - CNN

‘Washington Post’ To Launch Gaming, Esports Section - 10/10/2019

Roc Nation enters esports world, signs 'Msdossary'

Blitzchung Banned From Hearthstone By Blizzard Following Hong Kong Comments : NPR

Why Microsoft paid untold millions to bring the world's most well-known gamer, Ninja, to its own streaming platform

Content
WSC Sports Signs Up in Japan for Digital Video Content of J.League Football

Mina Kimes To Host ESPN's Daily AM Podcast - Front Office Sports

The Starters are joining The Athletic for a daily “No Dunks” podcast outside the paywall, can still strike a separate deal for video content

Winston Duke To Headline Apple’s Kevin Durant Drama Series ‘Swagger’ From Imagine & CBS Studios – Deadline

Bleacher Report now has three hit animation series - Digiday

Overtime SZN Programming Targets Gen Z's Football Woes

Partnerships
Is Putting Your Name on a Stadium Worth the Investment? SoFi Thinks So – Adweek

Jeffrey Katzenberg’s Mobile Start-Up, Quibi, Makes a Deal With ESPN - The New York Times

Hardware/Wearbles
Helmet Cameras Would Put Fans in the Middle of Everything. So What’s Taking the NFL So Long?

The inaugural winner of the British eRacing Championships has been banned for ‘manipulation of pre-race data to gain an unfair advantage via in-game equipment’

Liverpool go cashless on matchdays as part of phased rollout - SportsPro Media

Marketing
Snapchat Enables In-Game Purchases for First Time in New Campaign with Adidas | Social Media Today

LaMelo Ball's debut draws biggest viewership in Australian league's history

TV's most expensive commercials for the 2019-'20 season | AdAge

Serie A, the organising body for the top flight Italian football league, has opened an office in the US in an attempt to boost media rights opportunities across the pond.
The move, which marks Serie A’s first international expansion, has been confirmed by the body’s managing director Luigi De Siervo, who said the decision will help to broaden the league’s reach to US audiences.

Live from the Rugby World Cup: IGBS social media team finds success with 360-degree video

U.S. Olympic Leaders Relax Marketing Rules for Athletes - WSJ

L.A. Dodgers Pitcher Ross Stripling Enters the Podcasting Game | Hollywood Reporter

MLS Enters Its Postseason on a Social and Digital Roll – Adweek

The CMO Behind the NFL’s 100th Season Celebration – Adweek

Teamworks and INFLCR to Join Forces to Deliver a Unified Approach to Empowering Athletes

Data Analytics
Littell Big League: How the Minnesota Twins Used Analytics to Revamp Their Pitching Staff

Women in Sport
The ECB has launched an action plan to transform women’s cricket, and Clare Connor believes it will help close the gap to Australia

Crypto

Investment
Topgolf International teeing up for possible IPO | Fox Business

Why NBA star Steph Curry is investing in tech | VentureBeat

How Stephen Curry Approaches Building Companies and Investing In Tech

Long Reads
I spent years scalping tickets and evading police. My journey to hell and back.

NBA & China Controversy
The NBA Feels a Backlash in China After a Tweet Supporting Hong Kong - WSJ

Woj 'Liked' the Daryl Morey Tweet, and Got Attacked By a Mountain of Bot Bile

Commissioner Adam Silver says NBA will support freedom of speech - The Boston Globe

Nearly all of the NBA's Chinese partners have cut ties with the league

Best of the Rest
How Zion Williamson Is Lifting The Trading Card Industry

Cardinals player streams manager Mike Shildt's expletive-filled postgame speech

Bleacher Report Plans to Beta Test Direct Messaging in its Mobile App

Flyers' new 'rage room' lets fans smash TVs, other everyday items

Endeavor’s Professional Bull Riders Sues Wanda Sports Unit Over Website Woes

Rob Gronkowski Joins Fox Sports | Hollywood Reporter
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