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Sports Tech Live #69 - Coronavirus, Comcast acquires a streaming platform, MLS partners with Facebook, NBA delivers personalised video & more

Hey Sports Tech fans, The coronavirus continues to impact sporting events around the globe, with no e
Issue #68  •  March 6  •  view online
Sports Tech Live
Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech fans,
The coronavirus continues to impact sporting events around the globe, with no end in sight.
Comcast bought a streaming service, you probably had never heard of, which indicates that existing broadcasters are looking to beef up their streaming presence as we continue on the journey of TV being internet based.
Fanduel saw a large % of their fantasy sports players move over to their sportsbook offering in markets where gambling is now legal in the US, which shows the importance of being able to convert an existing user base over to a gambling product as a relatively negligible cost when compared to blanket advertising campaigns. There is no doubt that Fanduel is now benefiting from those blanket TV ads that accompanied their launch in the US a number of years ago.
The top 13 stories of the week are below.
As always, if you want to see the full run down of 80+ stories this week head over to our Reddit or Twitter:
Have a great sporting weekend,

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Streaming Wars
Why Comcast just bought a streaming service you’ve probably never heard of

A spokesman for the Six Nations said, ‘We will collectively review and make a decision’ but it could mean the tournament could leave free-to-air TV in 2022

FanDuel Crossover Customers Fueled Major Growth In 2019

Razer, Riot Games and Singtel on how brands can fully exploit eSports ‘Games as a Service’ model | The Drum

WSC Sports, the NBA and starting the personalised video evolution - SportsPro Media

MLS partnering with Facebook for highlights packages | SportBusiness

The maker of a popular leg recovery gadget used by LeBron James was just acquired

Marketing & Social Media
Marketing Strategies From NFL's SVP of Social and Influence Marketing - Chief Marketer

LeBron James’s 54 Million Instagram Followers Get A ‘Master Class’ In Authentic Leadership

Women in Sport
Sky Sports builds out women’s sport offering - SportsPro Media

Sportradar takes legal action against Premier League data company and Genius Sports over data deal | SportBusiness

Will Ripley
This is what the 2020 Tokyo Marathon looks like in the age of novel coronavirus. ‘Social distancing’ means a normally festive and colorful event is replaced by just 300 elite hundred runners and 600 volunteers along nearly empty streets. Is this a preview of Tokyo 2020 Olympics?
2:06 AM - 1 Mar 2020
Best of the Rest
Madrid court dismisses LaLiga’s Miami match appeal | SportBusiness

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