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Sports Tech Live #60 - Techmeme Interview, Piracy in sports, Future of ads in streaming & more

Hey Sports Tech Fans, For those of you who may have missed it, I have included the interview I did wi
Issue #60  •  January 24  •  view online
Sports Tech Live
Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans,
For those of you who may have missed it, I have included the interview I did with the Techmeme Ride Home podcast.
It was a great conversation and it was an honour to be on one of my favourite podcasts.
I highly recommend you subscribe if you are interested in tech news as Brian is amazing at condensing the big tech news stories of the day into 15 minutes!
He also deep dives into specific areas like sports tech at the weekends. For those of you interested in health tech, wearables, data etc. the bonus episode from the week before my interview is a great listen.

Piracy in the sports broadcast space and how it impacts on rights holders and sports is a fascinating topic that isn’t covered much as much as it should be.
It seems that BeIN Sports CEO is the only one making a real noise about the issue.
Fans want live sports content but not at any price just like broadcasters want sports rights, but not at any cost.
The BeIN CEO thinks that we are reaching the peak of sports rights and he may well be right. The overall value of the Premier League rights in the UK was down in the last auction, despite a new entrant in Amazon.
He argues that piracy is driving down the return on investment to broadcasters and as a result the value of the rights will fall.
It is hard to quantify the size of the piracy issue in sports but its clear it exists in many corners of the internet. Even live streaming platforms like Twitch and Youtube have issues with people live streaming games.
Like we saw in music, piracy has the potential to wipe out huge revenue streams for the rights holders. Then along came Spotify, Apple Music etc. to offer pretty much every song on a subscription model.
With the sports streaming services we are seeing bidding wars for exclusive content, because this content drives sales and stickiness to a platform.
But with the proliferation of so many and with customers not willing to have multiple subscriptions for similar products, we will likely see consolidation before long.
Traditional broadcasters are now offering streaming products that include sports to offer a product to the cord cutters and the cord nevers. This makes them more relevant in an ever changing market place. It also helps them to moderise and compete with the streaming platforms that are trying to eat their dinner.
We have covered the streaming wars extensively here and I expect it to continue in a similar fashion, but with rising costs and a fragmentation of the market piracy looks set to continue to grow at a similar rate.
Live sports is the last bastion of TV advertising as people are willing to see ads during breaks in the live action.
Could advertising have a big part to play in the streaming wars?
If you look at the story sent in Wednesday’s email, there is a case to be made that advertising has a future in video on demand services like Netflix to increase revenues and to increase market share with a cheaper offering or even a free offering.
The launch of NBC’s streaming service Peacock this summer, just in time for the Olympics has a multifaceted offering. They have a free offering with limited content, a $4.99 a month offering with all content with ads and a $9.99 a month offering with no ads.
This seems like a sensible strategy for a new launch as it has something for everyone and will likely see them gain a significant market share as they are the rights holders in the US for The Olympics, Premier League, NFL among others.
They also boast a VOD back catalog that contains Friends and The Office (launching 2021) that were the most watched shows on Netflix last year.
Will we see sports streaming services incorporating dynamic ads to increase revenue streams?
My best guess is yes we will.
With live content being consumed on smart devices like smartphones, tables, Smart TV’s and OTT boxes ads can be tailored to each individual user instead of a blanket broadcast that is the same for everyone, everywhere.
With smart devices you also have a device that is capable of explicit call to actions that can be acted on right now, with the touch of a button.
There is a lot of innovation to come with streaming in my opinion as we move away for linear broadcast on dumb devices and more to dynamic content consumed on smart, connected devices.
Have a great sporting weekend,
Will

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Podcast Interview

Streaming Wars
BeIN CEO Yousef Al-Obaidly on the uncomfortable truth of sports broadcast piracy - SportsPro Media

4K Super Bowl: FOX To Show Super Bowl LIV In Ultra HD | White Wolf

Saracens relegation fuels Championship TV rights interest from Sky and BT, says report - SportsPro Media

DAZN secures Italian MotoGP rights through 2021 - SportsPro Media

American Cornhole League, ESPN Pen New Multi-Year Deal

Gambling
theScore seals Colorado sportsbook access deal | iGaming Business

Digital media company theScore has been appointed an authorized sports betting operator of the National Basketball Association in a multi-year partnership.

DraftKings lands data deal with Alation | iGaming Business

10 Online iGaming Stocks You Can Invest In

eSports
We Built the BEST Gaming Facility in the World! (MILLION DOLLAR TOUR)
We Built the BEST Gaming Facility in the World! (MILLION DOLLAR TOUR)
Fortnite just officially became a high school and college sport – TechCrunch

Barcelona forward Antione Griezmann has launched his own esports organization
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MTG share price tumbles as Huya’s US$30m ESL investment falls through - SportsPro Media

What you need to know: The companies are partnering to explore how 5G can enhance the fan experience and player performance Verizon’s Los Angeles 5G Lab is now home to the nation’s first 5G esports training facilityThe 5,500-square-foo
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Content
NBC to Produce Four Daily Tokyo 2020 Olympics Shows for Snapchat (EXCLUSIVE)

HBO And Bill Simmons Lock In ’30 For 30′-Style Music Doc Series For 2021

The Ringer union raises concerns over a potential sale to Spotify | Boston.com

Marketing & Social
Fortnite is holding a TikTok dance contest to find the next great emote - The Verge

LSU's championship run earned $200 million in free advertising for the university

Companies buy first-ever Super Bowl ads, hope to gain attention in streaming era - Reuters

Some Super Bowl advertisers concerned Trump, Bloomberg ads could steal their thunder

Partnerships
CoD League names 2020 sponsors for franchise competition - SportsPro Media

Chelsea's Three shirt sponsorhip 'comparable' to Yokohama contract - SportsPro Media

Why wait on the NCAA to change? Meet the first company to link college athletes with sponsorships

Deals
Esports Training Site ProGuides Raises $5 Million In Seed Funding

DFL invests in upcoming AI-IoT platform - SportsPro Media

Startups
Apply to leAD SPORT1 Accelerator | F6S

This year’s event will feature two categories of competition. The first category, the NFL 1st and Future Analytics Competition, challenges applicants to examine the effects that playing on synthetic turf versus natural turf can have on a player movement and the factors that may contribute to lower extremity injuries. The second category, Innovations to Advance Player Health and Safety, highlights innovations that could improve player health and safety. The finalists will present their solutions on-stage in Miami.

Amazon Web Services and SportTechie Collaborate With NFL Players Association to Support NFLPA Pitch Day

Data
Australian Open 2020 Unveils New Statistic to Measure Value of a Serve

Inside Hockey’s Data Makeover: You Won’t Recognize ‘Frankenpuck’ at the NHL All-Star Game

Actually, F1 lost 19.2 million viewers in 2019 - Pitpass.com

Retail & eCommerce
Miami Marlins agree ten-year Fanatics retail partnership - SportsPro Media

Hardware & Wearables
Virtual PGA Tour Courses Will Feature Exclusively on Full Swing Golf Simulators

Rapsodo, creator of the Mobile Launch Monitor (MLM) and leading brand in golf data analytics, and Golf Digest, the world’s number one golf media brand, today announced their newest collaboration titled Coach Connect™. The Coach Connect platform will pair Rapsodo’s ground-breaking technology with Golf

Watching Hockey Through a Four-Inch Window: How Real-Time Data Is Poised to Transform the NHL

Women in Sports
‘Bleacher Report’ Promotes Stefanie Rapp To CRO, Gears Up Super Bowl Events - 01/23/2020

Stadiums
SoFi Stadium
See how much progress we've made! #SoFiStadium is over 8️⃣ 5️⃣ % complete. https://t.co/g5m52X4JAC
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Long Reads
Blockchain
UK Cricket Club Will Issue This Season’s Tickets Over a Blockchain

Nets Owner Joe Tsai on Brooklyn, Beijing, the Hong Kong Protests - Bloomberg

‘The NBA’s model has changed everything’: Bucks president Peter Feigin on building a super brand

Best of the Rest
The fight for New York's next generation of fans starts in Barclays Center's lower bowl

F1 signs up to UN Climate Action Framework - SportsPro Media

Who Made George Kittle's Jimmy Garoppolo Shirt? Stunt Goes Viral - Bloomberg
Las Vegas Raiders
"Today we begin a new chapter in our storied history."

Owner Mark Davis makes it official. #RaiderNation https://t.co/GnqvH0LU7t
11:21 PM - 22 Jan 2020

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Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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