Hey Sports Tech Fans,
First of all, the link to my interview with Brian McCullogh on the Techmeme Ride Home podcast is the first story below. We discuss the streaming wars, eSports, CES and have some banter at how bad our soccer teams are doing, Spurs and Arsenal!
Secondly, a big welcome to all the new subscribers that came over after listening to the podcast! Thank you for joining and please share with your friends and colleagues! If you have any questions, suggestions or feedback you can email me firstname.lastname@example.org.
It’s been a bumper start to the week in the world of Sports Tech.
With the Super Bowl finalists now being set we have a lot of news on the Super Bowl commercials, a look back to the dot-com era when tech companies first started advertising during the ‘Big Game" and an interview with the director of more than 50 Super Bowl ads over the last 20 years!
Some tickets going for $7,100 and a financing deal to allow to buy those tickets!
We had some interesting news from Netflix and their slowing growth as a result of Disney+, Apple TV and others entering the streaming wars.
Netflix will now count a two minute viewing of a show or movie as a full view as opposed to their previous 70% benchmark. It’s a great way to boost numbers with new entrants entering the market…
Tech companies like Facebook and Youtube do similar metrics, but with advertisers bidding for views it makes sense to boost these numbers.
Are we at peak subscriptions for on demand video content? Will ads make an appearance in the major players to supplement subscription revenues?
There are some services that have ads like Hulu, YouTube, soon-to-be-launched Peacock and even Quibi the new mobile-based streaming service will have ads with their cheaper subscription packages.
2020 will be a big year in the streaming wars as more entrants come to battle it out and take market share from Netflix and more live TV goes OTT and digital.
Elsewhere, The Athletic secured a $50 million investment that valued the company at $500 million.
Other content companies announced profits, some for the first time; Vox, Axios, Business Insider among others.
This is the first time that so many digital publishing companies have turned a profit. It seems we have moved passed the everything is free with ads model and into a model where a lot of content is free with subscriptions for premium content.
Its fascinating to watch as investors seem to be taking a more longer term view on publishers and people seem to be willing to pay for content in other ways than having their data harvested.
There is massive demand for content creators in print, video and audio so I expect this trend to continue as massive companies and startups look to gain market share in the business of consumption, attention, engagement and subscriptions.
Another interesting story below is Chelsea’s decision to enter more short term partnerships and endorsement deals. Typically we see multi year partnerships between sports clubs and brands.
This past Christmas with Amazon entering the Premier League as a broadcaster for two weeks of games in the UK, Chelsea did a short term engagement with Duracell for their power banks which saw star players in ads running on those broadcasts.
This could increase revenues for the sports clubs and allow more brands to enter partnerships with sports clubs as there is no long term commitment.
Will other clubs follow?
Those and 70 other stories are below! The number of stories is reaching breaking point for a twice weekly newsletter so any suggestions are more than welcome to improve the newsletter.
Have a great sporting week,