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Sports Tech - Issue #36

Hey Sports Tech Fans, In this weeks Sports Tech Live podcast we cover the weeks top stories and I sat
Issue #36  •  October 4  •  view online
Sports Tech Live
Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans,
In this weeks Sports Tech Live podcast we cover the weeks top stories and I sat down with Jamie King of the NFLUK at the SportsPro Media event in London last month. So on the eve of the first game of the new home for NFL in the UK, the new Tottenham Hotspur stadium its only right that this is the first interview that we drop on the podcast.
You can find episode 8 here:
https://open.spotify.com/show/5Y4GO4HON4E2JTodXcP5a5?si=47ANiQzeR76rNuPTmTHRfw
Let me know what you think and stay tuned for more interviews with the major players in the world of sports over the coming months.
Loads of stories below and a great piece in the long reads section of where VC’s are putting their money in the world of Sports Tech. The TL:DR is that 78% is going to fan engagement!
Have a great sporting weekend.
Will

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Podcast
Sports Tech Live on Spotify

Streaming Wars
Vidgo and Kiswe launch new social TV experience | News | IBC

Whistle is buying media mogul Elisabeth Murdoch's mobile-content studio, Vertical Networks - Business Insider

MLB Free Live-Streaming YouTube Games Averaged 1.2 Million Views – Variety

New Zealand’s Sky Sport in talks for NZ$235m All Blacks rights - SportsPro Media

ESPN And Bundesliga Sign Six-Year U.S. Television Deal

Primetime Ratings: Thursday Night Football Touches Down For Fox - Broadcasting & Cable

Pac-12 not selling media rights ownership, Larry Scott says; may still take on partner – The Denver Post

Jacksonville Jaguars owner buys majority stake in Black News Channel

WSJ News Exclusive | DirecTV Rethinks NFL Sunday Ticket Deal Amid Cord-Cutting

Gambling
Paddy Power to Buy Stars Group to Create Global Betting Giant - Bloomberg

NBA expands gambling footprint amidst seven-figure partnership with sports book William Hill

NLL signs integrity partnership with Genius Sports | SportBusiness

eSports
ESL and Dreamhack team up with Nielsen for better esports tracking | VentureBeat

'There's no excuse for a wild west industry': Ad buyers bemoan measurement of esports audiences - Digiday

NBA 2K League Expands With Reported $25 Million Deal With Gen.G

Blurring the lines: EA Sports’ Pizza Hut virtual stadium and the new frontier for sponsorship

Riot Games Announces Multi-Year Global League of Legends Partnership with OPPO | The Esports Observer

Content
F1 partners with Complex to launch new content series, The Pit, hosted by A$AP Ferg | Formula 1®

Former ESPN Anchor Michael Smith Named Chief Content Officer of Sports-Themed Studio (Co)laboratory

Wizards announce new Japanese language content platforms | Washington Wizards

This Hockey Streaming Star Gets Sponsored Like a Player | The Huddle | OZY

Hardware/Wearables
New wearable skin lets you touch things in VR and and be touched, too | Tom's Guide

Washington Wizards and Intel bring True View to Capital One Arena - SportsPro Media

AR/VR
Vikings, Pepsi Create Augmented Reality-Featured Commemorative Cups

NASCAR App Lets Fans Perform Burnouts in AR

Marketing
Multi-platform activities using the #HolaLaLigaSantander hashtag received over 16.4 million interactions around the world.
Musicians, influencers and sports stars visited Spain, from Vigo to Mallorca, to attend matches in person and bring fans closer to the action.
| Global Fútbol | The LaLiga Newsletter | Aplicación de acceso a las distintas newsletters de LaLiga…

How the Minnesota Vikings target social media fans outside the US - Digiday

Jaguars looking to cash in on Gardner Minshew mania

Shaquille O’Neal’s early adoption of Twitter has changed athlete relations forever – The Athletic

Life on the social media front lines: Voices of the Red Sox mix snark with ceremony – The Athletic

2019 FIBA World Cup Reaches Over Three Billion People - iSportConnect

Fan Engagement: Five Brands That Aced the US Open - Event Marketer

Rugby World Cup earns 12m TikTok impressions in first three days - SportsPro Media

Between brilliant humour and initiatives doing good for the wider world, AS Roma’s social media team is changing the face of modern football

From mascot to meme to megastar - How Gritty took over the world

Deals
Noom, the world’s leading behavior change company, today announced it has received an investment from Serena Ventures to help fund the company’s continued growth. In addition to capital, Noom will have access to the firm’s expansive network and growing list of portfolio companies. Noom’s clinically-proven

AEG Facilities & SMG Finalize Merger to Form ASM Global | Billboard

After an IPO Delay, Where Does Endeavor Go Next? | Hollywood Reporter

Partnerships
Ajax verifies Mitek deal for ticket security - SportsPro Media

International Cricket Council sign four-year deal with Facebook in India

Ready for some hockey? Green Day song may be new NHL anthem

Women in Sport
Why Women’s Sports Are Now A Top Draw For TV Advertisers - 09/30/2019

What Is the Women’s World Cup Worth? Not Even FIFA Knows - WSJ

Here's What Happens When Teen Photographers Team Up With WNBA Stars - MTV

Crypto
Nets’ Spencer Dinwiddie Can’t Sell Shares in His Contract, N.B.A. Says - The New York Times

Havas Launches Sports ‘Fan Relationship Management’ Model: Leverages Blockchain To Tokenize Swag, Content Experiences - 09/25/2019

Retail/eCommerce

Data
How 2,000 Points Of Data Per Second Will Create New Opportunities For The NHL

Long Reads
The future of sports tech: Here’s where investors are placing their bets – TechCrunch

Michael Jordan: How the first billionaire athlete makes and spends his $1.9 billion fortune

The PGA Tour Has Never Seen Such Athleticism | SportTechie

Best of the Rest
California will allow college athletes to profit from endorsements under bill signed by Newsom

Clubs say Pemsel hired because of his ‘straightforward style and personal integrity’

After setting then canceling “transition meetings” today amid reports of substantial layoffs, Sports Illustrated management rescheduled the two meetings and finally went through with them just before the end of the day. This was despite a last-minute public plea from employees to nix a deal with TheMaven, a seedy platform that would replace a number of SI staffers with contract work.
deadspin.com   •   Share

Mom would be so proud: Orioles players send handwritten ‘Thank You’ notes to fans after 108-loss season – The Athletic

Facebook CEO Mark Zuckerberg admits TikTok has grown past Instagram in India | Technology News, The Indian Express

Brett Yormark Joining Roc Nation To Lead New Division

Rapper Jeezy Reportedly Starting Agency 'Sports 99' for NBA, NFL Players | Bleacher Report | Latest News, Videos and Highlights

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Techstars Startup Digest Sports Tech Live is curated by:
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will.martin@startupdigestmail.com
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