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Sports Tech - Issue #32

Hey Sports Tech fans, Another bumper week as the NFL returns with an 18% increase in viewing figures
Issue #32  •  September 6  •  view online
Sports Tech Live
Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech fans,
Another bumper week as the NFL returns with an 18% increase in viewing figures over the season opener last season.
There are a slew of announcements in relation to American Football including streaming, gambling and partnership news.
There is a ton of stories below on the usual topics.
The podcast will return next Monday.
I will be at the SportsPro Fan Engagement conference in Spurs new stadium in London next week. I can’t wait for the event and to speak with the amazing speakers they have but as a Spurs fan I can’t wait to take my first glimpse of the new stadium.
I will hopefully have a number of guests interviewed for upcoming podcasts so make sure you subscribe to the podcast on Spotify, Apple Podcasts or Google Podcasts

The corporate credit card for startups

Brex card frontScaling a startup? You need a card with better perks and no personal guarantee. Brex gives founders 10-20x higher limits and unheard-of perks: 7x on Uber/Lyft, 4x on travel, 2x on SaaS, and 1x on ads, servers, and all the rest. Sign up in 5 min & use “digest” for waived card fees for life. US only.

Twenty One Ways to Blow Up Your Company

Whether hiring bad employees, ignoring goals, or focusing on your needs instead of investors, committing any of these could put you out-of-businessJason Mendelson, co-founding partner, Foundry Group, shares his insight into the 21 ways entrepreneurs could blow up their company.
Podcast
Sports Tech Live on Spotify

Streaming Wars
La Liga UK rights deal imminent, says Javier Tebas

Amazon and Discovery in Eurosport Player tie-up

Tottenham score B/R Live streaming deal with Turner Sports - SportsPro Media

Fifa to stream African World Cup qualifiers worldwide - SportsPro Media

DAZN’s Serie A games to air on new Sky Italia channel - SportsPro Media

With Pub Pass, NBC Sports tries B2B bundles for specialty sports programming - Digiday

NWHL Signs Live Streaming Deal With Twitch

Yandex will stream every NHL game for free in Russia

Champions League and La Liga headline Sky NZ’s co-branded BeIN channel - SportsPro Media

TV Ratings: NFL Season Opener Up 14% on 2018

YouTubers Paul, KSI to make pro boxing debuts

FA Launches Women's Soccer Streaming Platform To Show 150 Live WSL Matches

ESPN secures ACC Network carriage deal with Cox Communications - SportsPro Media

Amazon buys Yankees rights to bet more on live sports - CNN

Gambling
Cowboys’ owner Jerry Jones makes ludicrous claim that legal wagering could boost NFL TV rights by 50 percent

Murdoch's Fox launches sports betting with FOX Bet - Reuters

Sports Betting Has Arrived to Transform the N.F.L. Or Not.

Buffalo Wild Wings, MGM partner on sports betting

SB Nation and DraftKings Are Teaming Up on a Website Covering Fantasy and Sports Betting – Adweek

Report: NFL data access sees Sportradar ask bookmakers for profits cut - SportsPro Media

TheScore's sports-betting app is live, but only in New Jersey

New DraftKings Sportsbook Launch Is About More Than WV Sports Betting

Sports Betting Has Arrived to Transform the N.F.L. Or Not. - The New York Times

Tottenham ditch 1xBet over gambling regulation breaches - SportsPro Media

eSports
ESL plots China expansion after Huya makes US$30m investment - SportsPro Media

Riot, Epic, and Twitch form new group called ISFE Esports in Europe

Why Anheuser-Busch is pouring beer and money into esports

ESL and DreamHack to launch a $5 million CS:GO open circuit in 2020 | Dot Esports

Nintendo will hold a Smash Bros. esports tournament in UK schools

Schalke esports team land Backforce sleeve deal

Activision Blizzard Esports League Tries a Nielsen Metric to Take on Traditional Sports - WSJ

Esports proves not all athletes are created equal

Report: Philadelphia Flyers and OWL’s Fusion eye joint ticket offer - SportsPro Media

Overwatch League Signs Multi-Year Deal With Kellogg Around Cheez-It and Pringles

Endeavor sports revenues soar to US$1.33bn for first half of 2019 - SportsPro Media

'Madden 20' Just Gave Us a Mode Called 'Superstar KO' That Turns Football into a Party Game

Media/Content
Eagles To Offer Fans Comedy And Cooking Shows With ‘Eagles Entertainment’ Studio

NFL and Reddit team up for AMAs

Kevin James to Lead NASCAR Comedy Series at Netflix – Variety

Beating ESPN on Instagram Isn’t Enough for Bleacher Report’s House of Highlights

Partnerships
The NFL, facing declining interest among young viewers, just struck a deal with TikTok

Despite NFL’s Cautious Approach, Sponsorship Execs Say Jersey Patches Are Inevitable

How the U.S. Open became a branded juggernaut

How the Broncos' 3-year search for a naming rights partner...

Ralph Lauren Moves Onto TikTok Platform With U.S. Open Campaign

NFL, Roc Nation to Stage ‘Inspire Change’ Concert With Meek Mill, Meghan Trainor Next Week

The FA announces Deliveroo as sponsor for FA Cup and national teams | www.sportindustry.biz

Fiba extends global Wanda deal until 2031 as World Cup gets underway - SportsPro Media

Nissan steps up NCAA partnership with basketball deal | SportBusiness Sponsorship

Startups
SportsTechDB - Global SportsTech database

DraftKings spinoff aims to make Boston a ‘Title Town’ for sports tech - The Boston Globe

Deals

Dick's Sporting Goods Sells Off Two Tech Companies for $45 Million

NBA Weighs Creation of Investment Vehicle to Buy Shares of Teams - Bloomberg

Marketing
Sponsorship in sports is a $60B+ industry globally. Lucrative personal endorsement contracts covering sectors such as sportswear, beverages, automobiles, financial services, technology, electronics companies and fashion have become a significant revenue stream for the world’s top athletes.

NFL Beers Highlight New Approach to Anheuser-Busch Sports Marketing

‘It’s exactly the same as using Airbnb’: The soccer sponsorship platform that could change the game

Data Analytics
The man behind OptaJoe talks data, AI and engaging content - SportsPro Media

Atletico Madrid bank Socios’ blockchain technology for fan engagement

Crypto
Manny Pacquiao launches merchandise-backed cryptocurrency - The Verge

VR/AR

Best of the Rest
Bayern Munich announce €750.4m annual revenues

NFL 2019/20 season preview: Planning for kick-off, things to watch, sponsors and broadcasters - SportsPro Media

What do you do when a big-name coach chucks your tech into the stands?

Nike Names New Building at World Headquarters After LeBron James

The New Box Seats: Ultra Reality Viewing Will Make Its MLB Debut in the Playoffs

As the NFL Turns 100, Its Tech Aims to Keep Redefining the Game

Former Champions League marketing executive replaces Philippe Le Floc’h.

Tokyo 2020 to test artificial snow to combat heat | NHK WORLD-JAPAN News

Chase Carey and Ross Brawn to oversee 2021 overhaul.

Report: Champions League finals set for St Petersburg, Munich and London - SportsPro Media

Yahoo Sports general manager Geoff Reiss unveils strategy for 2019 NFL season

Nostalgia Never Dies: Panini Gives Fans What They Crave With Digital Collectibles, On-Demand Printing

Long Reads
NBC’s NFL kickoff broadcast picked up a “I’ve never had my butt fingered” on a hot mic, making Al Michaels laugh

Tricks, Kickflips, and Thumbsticks: An Oral History of the Making of ‘Tony Hawk’s Pro Skater’

‘Arsenal a testbed for what Spurs have become’: How the Emirates is building bridges between rivals - SportsPro Media

Video of the Week
Why It's Almost Impossible to Kick a 90 Yard Field Goal | WIRED
Why It's Almost Impossible to Kick a 90 Yard Field Goal | WIRED
Belichick & Saban: The Art of Coaching | Official Teaser | HBO
Belichick & Saban: The Art of Coaching | Official Teaser | HBO
Tour of the coolest LoL arena I've ever seen - RNG in Beijing
Tour of the coolest LoL arena I've ever seen - RNG in Beijing
Tour of the coolest LoL arena I've ever seen - RNG in Beijing
Tour of the coolest LoL arena I've ever seen - RNG in Beijing

The corporate credit card for startups

Brex card frontScaling a startup? You need a card with better perks and no personal guarantee. Brex gives founders 10-20x higher limits and unheard-of perks: 7x on Uber/Lyft, 4x on travel, 2x on SaaS, and 1x on ads, servers, and all the rest. Sign up in 5 min & use “digest” for waived card fees for life. US only.
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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