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Sports Tech - Issue #30

Hey Sports Tech Fans, Back again with another bumper week of news stories in the newsletter. We also
Issue #30  •  August 23  •  view online
Sports Tech Live
Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans,
Back again with another bumper week of news stories in the newsletter. We also have the third episode of our podcast, Sports Tech Live.
Thank you to our early listeners and the feedback they provided.
Have a great sporting weekend.
Will

The corporate credit card for startups

Brex card frontScaling a startup? You need a card with better perks and no personal guarantee. Brex gives founders 10-20x higher limits and unheard-of perks: 7x on Uber/Lyft, 4x on travel, 2x on SaaS, and 1x on ads, servers, and all the rest. Sign up in 5 min & use “digest” for waived card fees for life. US only.

Twenty One Ways to Blow Up Your Company

Whether hiring bad employees, ignoring goals, or focusing on your needs instead of investors, committing any of these could put you out-of-businessJason Mendelson, co-founding partner, Foundry Group, shares his insight into the 21 ways entrepreneurs could blow up their company.
Sports Tech Live, an episode from Will Martin on Spotify

Streaming Wars
MiTele Plus’ debut La Liga coverage suffers severe technical issues - SportsPro Media
Smart TV distribution and latency issues draw complaints for Spanish platform.
Insight: Sky won’t bid for ‘secondary’ La Liga rights - SportsPro Media

PAOK go PPV for Superleague opening stream - SportsPro Media

Cable TV subscribers flee Knicks channel owned by MSG Networks | AdAge

Twitter and Adidas are bringing back their high school football series

WWE’s ‘NXT’ Moves to USA Network as Wrestling Competition Heats Up – Variety

The MLB/YouTube Partnership Is Off To A Strong Start

NFL and BBC agree live Super Bowl rights extension - SportsPro Media

Report: Alisports and Suning Sports put joint venture on hold - SportsPro Media

Champions League rights court defeat for Rai confirms Mediaset deal - SportsPro Media

ESPN adds NWSL international rights to domestic deal - SportsPro Media

DFB Pokal and 2 Bundesliga confirmed for Onefootball’s PPV offer - SportsPro Media

DAZN snaps up Spanish Fiba 2019 World Cup rights - SportsPro Media

The NFL and Pluto TV have reached a deal to launch the NFL Channel on the ad-supported streaming service.
deadline.com   •   Share

Gambling
Court approves sale of AAF gambling app to MGM
In exchange for sole ownership of the gambling tech, the AAF would receive $125,000 and have MGM’s bankruptcy claim slightly lessened.
DraftKings CEO on how legalized gambling will change the industry

An Ex-MLB Pitcher Tries to Make Selling Picks Less ‘Disgusting’ - Bloomberg

Daily Wager is shifting to ESPN2 and adding a Sunday show, while ESPNEWS is adding 24/7 betting graphics outside games

The fan in stand may actually be a hotline to the bookies | Business | The Sunday Times

theScore gains approval to offer mobile sports betting in New Jersey

Media/Content
For Barstool Sports, Podcasts Are Now Around One-Third of Revenue – Variety
Barstool Sports’ lineup of 30-plus podcasts represent upwards of 35% of its revenue, according to CEO Erika Nardini.
The Fantasy Footballers Podcast Lands SiriusXM Live Weekly Show – Variety

Sports publishers continue to grapple with politics - Digiday

How Slam Magazine accumulates months' worth of content out of one weekend event - Digiday

Management at Bill Simmons’ The Ringer voluntarily recognized Writers Guild of America East as the union representative of employees.
variety.com   •   Share

An Upstart Sports News Service Is Thriving Amid Media Layoffs - Bloomberg

SAN DIEGO, Aug. 16, 2019 /PRNewswire/ – Starting this fall, Alexa will keep local high school football fans in the know with real-time high school football…

AC Milan’s relaunched app adds match streaming and ticketing - SportsPro Media

LeBron James and Maverick Carter producing MyCareer NBA 2K20 story

ONE Championship to make US TV debut on prime time with 100th event - SportsPro Media

eSports
League of Legend tops esports viewership rankings - SportsPro Media
71% of esports fans only follow one title, according to NewZoo study
Ubisoft, theScore to Launch Esports Video Content Series - Gambling News

Kent State esports will practice, host events at Cavs Legion’s new facility - cleveland.com

‘NCAA Football’ Is Still Alive, Because One Online Community Won’t Let the Game Die

Jack in the Box, the quick-service restaurant chain, is using e-sports as a way to forge connections with millennials and members of Generation Z.
www.warc.com   •   Share

Kroenke Sports and Entertainment hits on US$25m Call of Duty league franchise slot - SportsPro Media

Uefa and Konami partner for inaugural eEuro 2020 esports tournament - SportsPro Media

EA Sports turns focus to customization, unique feel with latest instalment in NHL series - TheHockeyNews

Serie A award Konami full licensing deal - SportsPro Media

Marketing
Naomi Osaka named world's most marketable athletes of 2019: SportsPro 50 Most Marketable - SportsPro Media
Japanese tennis star Naomi Osaka tops SportsPro’s annual list of the world’s most commercially viable athletes
TV Viewers Thanking NBC/Golf Channel for 'Playing Through' Commercials

The Rams, seeking a ‘global brand,’ have tapped into the Aloha spirit of Hawaii – The Athletic

Each year, Hashtag Sports looks to raise the bar on our conference experience. This year was no exception thanks to the Athlete x Brand Navigate program.

The athlete branding business is here, and it could explode – The Athletic

How a social media wizard is growing Tennessee basketball's profile

The Winning Brands of the 2019 Women’s World Cup - Front Office Sports

LaLiga-Relevent Sports Partnership Expanding Reach In Year Two

MLB jersey patch sponsorship could be more lucrative than NBA, says report - SportsPro Media

Hardware
The Long Journey of Instabeat: Entrepreneurial Swimming Lessons Straight From the Heart
Instabeat has created a small device that clips onto the side of swimming goggles to measure a swimmer’s heart rate in the pool.
Campaigners say scanning faces as alternative to tickets would be intrusive

Dubai uses extreme cold cryotherapy to treat racehorses in world first - Reuters

Data
X Games Runs Data Tracking Beta Test at Minneapolis 2019

AI
How AI Tech Is Changing Dubbing, Making Stars Like David Beckham Multilingual
AI tech for dubbing helps make it look like talent such as David Beckham are multilingual — and it saves money.
Here's how data and A.I. can help tennis players win Wimbledon

Watching a highlight on your phone? Chances are this Israeli tech company’s AI-driven software chose it – The Athletic

Deals
No, Jay-Z is not about to become an NFL owner, plus league insider notes on Ezekiel Elliott, Antonio Brown - CBSSports.com
There’s a lot we don’t know about Jay-Z’s alliance with the NFL, but we do know he’s not close to becoming a part owner
Venture Capital Investing With Ryan Howard

Sponsorship/Partnerships
Puma’s Soccer Athletes Find Their Flow With Spotify – Adweek
The athletic gear maker will sponsor podcast Who We Be Talks.
Manchester City eye music and events venue for Etihad Campus - SportsPro Media

Allegiant Takes 'Aggressive' Step With Raiders Stadium Deal

Nike confirms pregnancy policy change - SportsPro Media

Bitcoin
Dallas Mavericks Become Second NBA Team to Accept Bitcoin
The Dallas Mavericks have become the second NBA team to accept Bitcoin (BTC) as a means of payment for match tickets and merchandise
Long Reads
Bleacher Report CEO Howard Mittman Talks Ambitions, Strategies, Gambling Content, B/R Live Plans
In a wide-ranging interview, Bleacher Report CEO Howard Mittman discussed the company’s goals and ambitions for the last part of 2019 and beyond.
Experience MLS like a die-hard fan

Best of the Rest
Ticket demand for international NFL games surge - Reuters

Mercedes-Benz revs up AR, voice tech with immersive game at US Open | Marketing Dive

Future of Sport Lab accepting applications for second cohort | BetaKit

Stadium Blitz, Rob Gronkowski, and Gronk Nation have launched a new gamified obstacle course race changing the way America races.

Inter Miami: David Beckham's US stadium site 'contaminated' - BBC Sport

Brooklyn Nets Executive Brett Yormark Plans to Step Down as CEO - Bloomberg

Miami Dolphins owner Stephen Ross steps down from NFL's social justice committee - CNN

The XFL reveals its new team names and logos - CNN

USTA Preps Fan Experience For New Era Of U.S. Open Tennis

Baseball's Beer Boom: Why Minor League Baseball Embraced Craft Beer

Inside the 40th World Wiffle Ball Championship and Competitive Wiffle Ball - The Ringer

Video of the Week
VICIS demonstrates how much safer a new NFL helmet is compared to older one | NBC Sports

The corporate credit card for startups

Brex card frontScaling a startup? You need a card with better perks and no personal guarantee. Brex gives founders 10-20x higher limits and unheard-of perks: 7x on Uber/Lyft, 4x on travel, 2x on SaaS, and 1x on ads, servers, and all the rest. Sign up in 5 min & use “digest” for waived card fees for life. US only.
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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