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Sports Tech - Issue #28

Hey Sports Tech Fans, We're now well over 400 subscribers, so a huge thanks to all of you and a big w
Issue #28  •  August 9  •  view online
Sports Tech Live
Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans,
We’re now well over 400 subscribers, so a huge thanks to all of you and a big welcome to the new subscribers! Head over to our Reddit page to join the conversation, where we had our first user-submitted story which is one of the Videos of the Week this week. https://www.reddit.com/r/Sports_Tech/
One of the major bits of feedback we got in our July feedback month was that 75% of you want to see a Sports Tech Podcast, so we listened! We have published our first podcast covering this week’s major stories; it is very much a work in progress so any and all feedback is greatly appreciated!
You can find the show as the top story below or here: https://open.spotify.com/show/5Y4GO4HON4E2JTodXcP5a5
The major news this week comes from Disney. They released details of their Disney+ details, which will have a lot of exclusives like Star Wars, Pixar, Marvel and all of the Disney back catalog. The news was augmented by the announcement of their bundle offer which will include Disney+, ESPN+ and Hulu.
So now Disney can offer subscribers TV, movies and sports and all for $12.99. That is stunning economics and will put massive pressure on the likes of Netflix, Amazon and YouTube. Will an offer to buy Spotify be in the offing to complete the direct to consumer media push from Disney? I wouldn’t rule it out!
The Videos of the Week come from a user-submitted story covering the application of technology in sports at England’s Institute of Sport.
The other video this week comes from Amazon Prime in association with Starbucks. Their series on soccer ‘This is Football’ launched this week and offerings a feel good insight into the power of football. It is in stark contrast to the £1.7 billion spent by Premier League clubs on transfer fees alone this summer. The first episode tracks Liverpool fans in Rwanda and offers a tear jerking insight into the atrocities that happened there in the mid-90s and how football offered a way to come together.
Have a great sporting weekend and enjoy the return of Premier League action! Come on you Spurs :)
Will

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Twenty One Ways to Blow Up Your Company

Whether hiring bad employees, ignoring goals, or focusing on your needs instead of investors, committing any of these could put you out-of-businessJason Mendelson, co-founding partner, Foundry Group, shares his insight into the 21 ways entrepreneurs could blow up their company.
Podcast
Sports Tech Live on Spotify

Streaming
Disney announces $12.99 bundle for Disney+, Hulu, and ESPN+ - The Verge
Disney will offer a bundle package of its three streaming services — Disney+, Hulu, and ESPN+ — for $12.99 a month starting on November 12th, the company announced today.
Twitch will stream Team USA basketball games

Former ESPN chief John Skipper is making waves again at digital upstart DAZN

ESPN House Offers Fan Events at NFL Draft, NBA Finals

Serie A and La Liga rights offload spells end for IMG’s Swedish OTT service - SportsPro Media

A Netflix of football: Would it make business sense for the Premier League to launch its own streaming service? - CityAM

Amazon Prime ‘an option’ for La Liga rights deal - SportsPro Media

Premier Sports confirms UK La Liga rights bid - SportsPro Media

If WarnerMedia wins PGA Tour rights, truTV could get the shaft | AdAge

As the Digital Rights Battle Continues, Has a Sports Streaming Leader Emerged?

Gambling
Formula 1 Links With ISG, Sportradar to Develop Pre/Live In-Race Betting Odds
Formula 1, ISG, and Sportradar will be providing comprehensive pre and live race odds, allowing the sport to embrace the market at a time when sports …

As the season kicks off, just three Premier League clubs have no betting brand partnerships | The Drum

NBC's radio sports betting show expands into TV and Internet

Serie A names Genius Sports as betting data partner - SportsPro Media

eSports
NetEase pledges US$710 million to build Shanghai esports park - SportsPro Media
Chinese development will feature 5,000-seater competitive gaming stadium.
The Fortnite World Cup Finals were a victory lap for Epic Games - The Verge

‘NBA 2K20’ Will Feature All 12 WNBA Teams And Full Rosters For The First Time

The crossover: NBA stars dish on their love of video games

E3 journalists see their personal info exposed by security flaw - CNET

T-Wolves Gaming wins 2019 NBA 2K League Finals | WOAI

Wearables/Hardware
Exclusive: Equinox adds in-home equipment and streaming classes to compete with Peloton
The fitness company further diversifies its portfolio with a new digital venture that attempts to recreate its signature workouts in one’s own living room.

Partnerships
LA Rams and Chargers new stadium lands US$90m American Airlines deal - SportsPro Media
Company takes exclusive naming rights to entertainment district’s 2.5-acre plaza.
Premier League 2019/20 commercial guide: Every club, every sponsor, major TV deals - SportsPro Media

NFL Renews With Zebra Technologies For On-Field Player Tracking For Next Gen Stats

Rakuten looks to extend jersey deal with NBA's Golden State Warriors as brand awareness jumps | The Japan Times

StormGain, the crypto trading platform, is now the official sponsor for Newcastle United, The English Premier League FC.

Gamasutra - Press Releases- FACEIT Partners with Red Bull to Host M.E.O Season 2

Barcelona in tune with Sony Music collaboration - SportsPro Media

Bumble matches with Gen.G for first all-female Fortnite team - SportsPro Media

Dodger Stadium's Postmates deal lets fans order from seats, skip lines | Fox Business

David Beckham’s Inter Miami score Heineken as first sponsor - SportsPro Media

Media/Content
How clubs should approach commercialising digital inventory - SportsPro Media
Mailman Group chief executive Andrew Collins offers his thoughts on the value of digital inventory and why it should not be frittered away in small-time deals.

Peyton Manning adds a touch of humor to NFL history in new series - Los Angeles Times

r/soccer - Premier League is now officially on YouTube, already with some great old content

Former NFL Star Pat McAfee Lands Daily Show on DAZN and Westwood One | Hollywood Reporter

ESPN Readies Launch of Deep-Dive Sports Series ‘Backstory’ – Variety

Marketing
Puma puts geotargeted ads on taxis for situationally aware OOH push | Marketing Dive

Deals
WSC Sports raises $23 million to turn sports broadcasts into highlight reels with AI | VentureBeat

Mike Tyson Joins Fan Controlled Football League As Team Owner

Zion Williamson adds Panini to endorsement portfolio - SportsPro Media

5G
Optus to tap 5G for live Premier League streaming - SportsPro Media

The NFL and 5G Lab are partnering to explore the future of mobile gaming. Come build with us and win up to $400,000.

Best of the Rest
U.S. Soccer hires lobbyists to argue women’s national team isn’t underpaid - POLITICO

MLB's Yankees And White Sox To Play At 'Field Of Dreams' Farm : NPR

Bedoya calls out Congress on shootings after goal

Endeavor IPO Now Expected This Fall | Hollywood Reporter

Endeavor tapped hired Guy Schory, a former eBay and PayPal executive, as its first chief digital officer.
variety.com   •   Share

Skateboarder Mitchie Brusco’s Secret Weapon: Skydiving Helps Him Stick the X Games Landings

Sources: Utd tell Lukaku to delete stats tweet
Colin Kaepernick
5am. 5 days a week. For 3 years. Still Ready. https://t.co/AGczejA1rM
6:07 PM - 7 Aug 2019

NCAA issues rules for agents; LeBron responds

F1 seeking second US team amid Las Vegas and Miami talks - SportsPro Media

ESPN Will Test Baseball ‘Kidscast,’ With Teens Doing Play-by-Play (EXCLUSIVE)

Videos of the Week
This is Football - Official Trailer | Prime Video
This is Football - Official Trailer | Prime Video
Technological Innovations within the English Institute of Sport
Technological Innovations within the English Institute of Sport

The corporate credit card for startups

Brex card frontScaling a startup? You need a card with better perks and no personal guarantee. Brex gives founders 10-20x higher limits and unheard-of perks: 7x on Uber/Lyft, 4x on travel, 2x on SaaS, and 1x on ads, servers, and all the rest. Sign up in 5 min & use “digest” for waived card fees for life. US only.
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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