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Sports Tech - Issue #27

Hi Sports Tech fans, It's been a bumper week so an absolute ton of stories this week. Going on some o
Issue #27  •  August 2  •  view online
Sports Tech Live
Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hi Sports Tech fans,
It’s been a bumper week so an absolute ton of stories this week.
Going on some other feedback I have gotten on the feedback survey, we will be publishing daily stories of the day on our Reddit page, so you can get the news on a more regular basis.
Stories will be published daily from next Monday at 6pm GMT. You can vote on your favourite stories, share your own and comment on each article. I will be using the votes on the stories to help me curate the newsletter that will still go out each Friday.
You can join the Reddit page here: https://www.reddit.com/r/Sports_Tech/
To give more feedback, go here https://willpmartin.typeform.com/to/pYp4Jr
The topics this week are; Streaming, Gambling, eSports, Marketing, Ticketing, Olympics, Content, Deals, Hardware/Wearbales, Best of the Rest and Videos of the Week.
Have a great sporting weekend.
Will

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Twenty One Ways to Blow Up Your Company

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Streaming
DAZN’s ‘Making Of’ Franchise Sets Global Soccer Launch With Ronaldo, Neymar, Mourinho – Deadline

Six months in, sports app Otro pivots away from subscriptions - Digiday

ESPN+ adding Bundesliga to its growing soccer portfolio

Dish Network may cut ties with regional sports networks | AdAge

PGA Tour to begin bid process for rights deals, all of which are up after 2021

Amazon Pushes Into Europe With Roland-Garros Streaming In France

BT Sport Brings Amazon's Premier League Coverage To Pubs

SBS and ESPN acquire NBL rights, as Nine sheds free-to-air deal - AdNews

Gambling
FanDuel selects BBH as the lead agency to help craft brand strategy | AdAge

Rovell: MLB and DraftKings Going All In on Live Betting | The Action Network

German Football Association selects Genius Sports to monitor games

Media company theScore expands sportsbook with Penn National deal - Reuters

eSports
Ninja, the biggest name in Fortnite, is leaving Twitch for Mixer - The Verge

The Cult of NCAA Football: How EA's CFB Series Has Lived on Despite Cancellation | Bleacher Report | Latest News, Videos and Highlights

Fortnite x Uniqlo collaboration revealed: Here's what we know - SlashGear

Fortnite World Cup Finals 2019 Draws Over 2 Million Live Viewers – Variety

ESPN Wide World of Sports will host National High School Esports Championship in 2020

Marketing
Red Sox CMO on What's Up - Chief Marketer

Esports & AR: 4 Promising Sports Marketing Trends in Digital - Chief Marketer

Influencers Are Abandoning the Instagram Look - The Atlantic

Sector to be outpaced next year by cinema ads as big companies raise fears over digital scandals

Puma brand boss on harnessing Havas' music and culture relationships in its marketing | The Drum

Meet the Superstars of Youth Basketball Instagram - WSJ

McDonald's, Uber and Johnson & Johnson no longer have chief marketing officers — here's what that means

Foot Locker's Jed Berger: 'The marketing industry is in for a revolution' - Digiday

How Bleacher Report and House of Highlights Account For 8 of the 10 Most Engaging Branded Content Videos on Instagram So Far in 2019

Performance-Driven, Purpose-Driven: How Audi's 'Goals Drive Progress' Program Will Boost the Next Generation of MLS Players | Inc.com

Ticketing
A’s take fans’ pulse, tweak popular ticket plan for 2020 - SFChronicle.com

The Most Expensive NFL Stadiums for Fans to See a Football Game

2020 Olympics

Tokyo 2020 unveils medals made from old electronics - CNN Style

NBC Pacts With Twitter For Exclusive 2020 Olympics Live Programming – Variety

Content
Drake Teams With LeBron James’ Uninterrupted to Launch Canadian Offshoot of Sports-Media Brand

WWE Star Big Show To Headline Netflix Live-Action Family Comedy Series – Deadline

The Athletic Sports News Site Hits 500,000 Subscribers - Bloomberg

Players’ Tribune Co-Founder, ‘John Wick’ Producer Launch (Co)Laboratory, New Arena To Connect Athletes & Teams With Content Creators In TV, Film
deadline.com   •   Share

Gabrielle Union & Dwyane Wade, Ciara & Russell Wilson To Turn Ex-NFL Player Vernon Turner’s Life Story Into The Film ‘Relentless’

Deals
Todd Kline has joined Endeavor as SVP Sports Talent and Property Sales.
deadline.com   •   Share

Entertainment Agencies PMK-BNC and Rogers & Cowan to Merge – Variety

NBA Renews China Digital Deal With Tencent – Variety

Training Ground Guru | Hudl buys Wyscout to create 'super system'

"Everybody Wants to Be in This Space": Will LeBron's Agent Boost UTA's Sports Division?

Tom Brady Signs With WME (Exclusive) | Hollywood Reporter

Hardware/Wearables
Here's a cool new product: Sony's wearable air conditioner may make you 23 degrees cooler

Timing Is Everything: Zybek Sports Aims to Standardize 40-Yard Dash for Youth Athletes

The incredible tech behind this year's Tour de France 2019 bikes | WIRED UK

Best of the Rest
How Sufferfest and other "functional" beers are targeting athletes

Arguments between coaches and players settled with technology as tennis catches up with other sports

Inside Foot Locker’s bananas plan to survive in post-mall America

Can Bowling Win Over the ‘Lebowski’ Generation? - The Ringer

MLS Adds Social Skills to Engage Younger Audience During All-Star Week

Formula Evolution: ‘Attack Mode’ Power Boosts Resonate With Younger Fans

Videos of the Week
Enes Kanter, Diamond Dallas Page star in 'Enes the Menace'
Enes Kanter, Diamond Dallas Page star in 'Enes the Menace'
It's More Than A Race | Beyond the 10 | Episode 2
It's More Than A Race | Beyond the 10 | Episode 2
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The corporate credit card for startups

Brex card frontScaling a startup? You need a card with better perks and no personal guarantee. Brex gives founders 10-20x higher limits and unheard-of perks: 7x on Uber/Lyft, 4x on travel, 2x on SaaS, and 1x on ads, servers, and all the rest. Sign up in 5 min & use “digest” for waived card fees for life. US only.
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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