Hi Sports Tech Fans,
Thanks to those who have taken the 3 minutes to submit your feedback and opinions on the future of this community and how we can make it better. To share some data so far, 100% are in favour of a podcast being produced to complement this newsletter. Do you agree or disagree? Please share your thoughts on this and other topics here: https://willpmartin.typeform.com/to/pYp4Jr
In the news this week we have a great piece from GumGum Sports who studied the illegal streaming of Premier League games and the £1 million per game that is uncaptured in sponsorship value. So despite being illegally streamed, the sponsors are getting more eyeballs on their ads without having to pay for it.
I think this becomes a bigger and bigger issue with the move to streaming services. There will likely be multiple services all carrying different sports or different games from the same sports which is putting pressure on fans wallets, after the past decade of being priced out of attending actual games.
In related news, here in Ireland a judge has ruled in favour of the Premier League to force the ISP’s to crack down on illegal streaming. The order compels all of the major internet providers to crack down on the growing trend and it is the first type of order being granted in Ireland.
A new trend that I wanted to focus on this week is podcasting and in particular sports teams producing their own. Podcasting has been around for decades, but it has seen a resurgence in the last 5 or so years. This week we have stories about ESPN growing 10% year on year for their podcasts as well as the launch of a new daily podcast in October.
There is also a great article on the Philadelphia Eagles own podcast strategy which has seen them go from one team podcast 5 years ago, to six last season and will launch 3 more next season. Their podcasts brought in 2 million streams last season which is a huge return for a relatively small investment, which is offset by corporate sponsors and an increase in the fan data that is collected.
One of the keys to their success is getting player buy-in which gives it a more authentic feel. When the team is controlling the content it becomes a lot easier to open up as the club will have editorial control over the content that is published. Part of the reason player and executive interviews are so boring when main stream media interview them, is that those interviewed are scared of what they might say might be edited in such a way or taken out of context to make them look bad.
The podcasts cover different topics, one covers what the players eat and features interviews with club chefs, nutritionists and players. Another covers the 86 year history of the franchise which educates new and old fans alike of the deep history of the team. While another features analysis and interviews with players, executives and backroom staff.
This is part of the future for sports teams around the world. They already have the hardware and software needed, they already have the interesting guests and stories and have growing fan bases on a global scale that are crying out for content like this. It not only delivers world class content to the fans but it is monetizable in multiple ways.
Loads more stories below on the usual topics like eSports, gambling, Crypto, AR, streaming, 5G. There is also a number of stories after the record breaking mens tennis final at Wimbledon.
With the British Open starting this weekend, the video of the week is about golf and why it is almost impossible to hit a drive over 450 yards. It is the bottom story below.
Have a great sporting weekend.