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Sports Tech - Issue #24

Hi Sports Tech fans, Some great feedback from community members but it has me craving more. The avera
Issue #24  •  July 13  •  view online
Sports Tech Live
Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hi Sports Tech fans,
Some great feedback from community members but it has me craving more. The average time so far is 3 mins, so it would be great if you could take 3 mins to help shape this community https://willpmartin.typeform.com/to/pYp4Jr
Congratulations to the US women’s national team as they won their 4th World Cup as they became the Queens of Lyon. The good news doesnt end there as ESPN sign up to broadcast the NSWL league and Budweiser jumps in as a sponsor as the game continues to grow as record numbers tuned in in the US for the final last week. Women’s soccer will continue to grow which is great for the sport.
In another trend we have noticed in 2019 but not really discussed is sports stars launching their own media companies. This week David Beckham launched his own, Studio 99 and he will create content for others as well as himself. One of his first will document the creation of his MLS franchise Miami FC. His company will also partner with LeBron’s own media company.
So far we have seen David Beckham, LeBron James, Steph Curry, Kevin Durant, Russel Wilson and others launch their own media companies. This is a trend that I am a huge fan of. Stars are looking to extend their career and by setting up their own media companies they can keep themselves in the spot light as well as creating a stable business that will generate cash by developing media content for others.
On a related note Rory McIlroy has partnered with NBC for GolfPass which will broadcast live content from the Scottish open and show Rory’s 4 rounds, assuming he makes the cut. The $9.99 a month subscription will couple live streaming golf with exclusive content like a podcast hosted by Rory as well as tips and coaching videos.
This is a huge trend for me and something we will see proliferate as sports stars and clubs realise the potential at their finger tips to create their own content that they own and can syndicate to others.
Lots of other stories below including all the usual trends, betting, streaming, eSports.
With the Cricket World Cup final this weekend between England and New Zealand the video of the week this week is from Netflix’s show Patriot Act by Hasan Minhaj, discussing the corruption in Cricket. It is the final story below.
Have a great weekend and please spend the 3 mins needed to provide me with feedback https://willpmartin.typeform.com/to/pYp4Jr
Will


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David Beckham Launches Media Company Studio 99 (EXCLUSIVE)

LaLiga is transforming into a professional football technology company - Tech Wire Asia

Russell Wilson on his Nike ad and West2East Empire production company | The Drum

Making a wager? Half of Americans live in states soon to offer sports gambling

Rory McIlroy Scottish Open coverage sees GolfPass moves into live streaming - SportsPro Media

Snapchat Launches ‘Creator Shows’ From Arnold Schwarzenegger, Kevin Hart, Serena Williams and Others — With Ad-Revenue Sharing Deals

NBA Takes Multiplatform Approach to Engaging Fans

Entrepreneurs: The tech whizz behind tennis app Aceify is hoping for a Wimbledon boost | London Evening Standard

NWSL Pro Women’s Soccer League Back On TV In ESPN Deal – Deadline

For Digital Sports Media, the Goal Is Getting Their Audience to Wear Them - Morning Consult

Billionaire Blavatnik Wants a Piece of America's Biggest Sport - Bloomberg

Team USA Women’s World Cup Final Victory Delivers 14.3M Viewers For Fox, Crushes Men’s 2018 Soccer Final – Update

Budweiser becomes first official beer sponsor for National Women's Soccer League | Campaign US

Bleacher Report to Launch Three NFL-Focused Shows - WSJ

Why Dazn is making more content available for free - Digiday

How NBA Free Agency Dunked on Baseball - WSJ

Silver - NBA needs 'enforceable' free-agency rules

Athletes are opening up about their mental health journeys. Here’s why that’s important

Ryder Cup gets digital overhaul with NBC Sports deal - SportsPro Media

Celtics' Jaylen Brown on his MIT fellowship and U.S. schools

Carolina Panthers to Star in ‘All Or Nothing’ on Amazon - Broadcasting & Cable

How MLB, New Era and New Balance Leveraged Francisco Lindor’s Many Assets in Their Marketing – Adweek

The MVP Machine, by Lindbergh and Sawchik: Review - The Atlantic

MLB makes first esports venture with Chinese tournament launch - SportsPro Media

European bookmaker is betting big on Philly, and is hiring sports nuts with math skills

Reebok's new marketing head talks challenges, data and his drive for retail to be a genderless world | Campaign US

Roma launch missing child Twitter campaign - BBC Sport

Disney and ESPN Hire Blood as VP, Affiliate Sales - Broadcasting & Cable

The NBA’s transition from marketing superstars to super teams - Los Angeles Times

r/Sports_Tech - The NBA’s transition from marketing superstars to super teams

Wasserman in exclusive talks to buy Lagardère Sports, says report - SportsPro Media

ESPN Shuts Down WatchESPN, Consolidating All Content Through Main App – Variety

How the NFL now has a two-pronged, long-term plan in London

DashTag unveils first soccer tracking platform for your Apple Watch

Fiba and Genius Sports extend technology partnership - SportsPro Media

‘Robot umpires’ make independent league baseball debut – TechCrunch

NBC makes big changes to NBC Sports Gold Premier League packages - World Soccer Talk

THE STARS GROUP AND AKWESASNE MOHAWK CASINO RESORT ENTER AGREEMENT FOR ONLINE BETTING AND GAMING MARKET ACCESS AND RETAIL SPORTSBOOK IN NEW YORK - The Stars Group

Cricket Corruption | Patriot Act with Hasan Minhaj | Netflix

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Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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